Haha. Nobody told this kid to do this...maybe his friends. If you listen closely I am pretty sure he says "Bing is garbage". Which IMHO is not the case, but that is obviously a Microsoft search engine. Microsoft wouldn't stage a verbal attack on their own search engine for a covert ad.
This is on him alone, and his daddy or mom is gonna cut him up when they realize it. Hopefully not getting canned cause they have a possible moron for a son!
However, other than the bing comment, I think it is a fairly effective ad if it would have been staged. Seeing the game run in that window is highly effective, even if you knew it would do that.... seeing it is crazy effective!
Now if the kid had just clicked on the what's new in beta tab, we would be getting somewhere!
***Original video has been taken down; however, people have swiped it and have reposted it.***