Originally Posted by jhoff80
Or it's a marketing mockup designed to show a future where the Xbox OS looks more similar to Windows 10. To be honest, I don't know why you would think the TV with a Kinect under it is supposed to show anything other than an Xbox being part of the same 'family' (as it is just running Windows with a different UI). I mean, I know you're completely convinced that the Xbox and a gaming PC will eventually be the same thing (and hey, if that happens, I'd be taking advantage of that immediately), but as of right now there has been zero evidence to support that prediction without reading way too much into things, in my opinion. I mean hell, they're not even going through the Windows Store for the few Xbox games that DO go to the PC. It's all through Steam... which doesn't tie into universal purchases at all.
I think it because it was a presentation on windows running everywhere, not about xbox as a sole device. It was a long time before they even admitted that xbox ran on windows instead of a custom OS, and they only did so when they started talking about the universal apps. Don't forget that kinect 2 is coming to PC soon, so it's presence in no way assumes an xbox one is involved. This was absolutely not the forum for them to release a new xbox UI...that was windows running on a TV.
Microsoft published games like spartan assault are totally on the windows store, but that shouldn't be a measure of things anyway. In windows 8, the windows app store was all about metro apps, and metro apps were all about touch...so you shouldn't expect to see anything but mobile games in there right now anyway. In windows 10 the new app framework is just as focused on the desktop and TV form factor, so I expect to see a lot more "real" games and apps in it. I'm sure steam will remain the dominant PC gaming service, but devs don't necessarily have to choose to release on one store or the other. They can release a windows store version and a steam version, and building the windows store version shouldn't be a problem for big name games anyway, since it should just be a slight variation on the xbox one version. There's a whole bunch of games where I'd prefer an windows/xbox version over a steam version.
As far as that tiny list of approved devs...the universal app dev environment for the xbox isnt finished yet. Until then, it's probably best to keep the circle tight, since the current tools probably arent in a state for the average dev to use yet. They're saying windows 10 is now late next year, which lines up with their DX12 roadmap, and would be just in time for a late year xbox overhaul that finally brings it all together.