And back to the $400 wishful thinking of the PS3 price, keep this in mind. The production cost to make launch PS3s back in 2006 was $840 according to iSuppli
. Sony took at least a $240 hit per unit and people still said it was expensive at $600.
Now, making sure that they keep costs under control this time, let's say they miraculously can make each PS4 for only $650 in production costs. That would be huge, because inflation has made stuff in general more expensive than they were seven years ago. They will not then turn around and lop off $250 of the retail price and sell it for $400!
Adjusted for inflation, if they sold the PS4 this fall for the same price as the launch PS3, it would cost just shy of $700. That won't happen. If they instead sold this unit for $600, it would be the same as if they sold the deluxe PS3 for $510 at launch because of inflation over the last number of years.
Still, I can see them going to $500, which would be the same as if they sold the deluxe PS3 for around $425 at launch when adjusted for inflation. So if you wouldn't have complained about a $425 price tag for the launch 60GB PS3 in 2006, a $500 launch PS4 in 2013 is the same thing. They still take a loss per unit, but not as bad as they did when the PS3 came out. If they were able to drive production costs even further down, they could lose only $50 -$100 this time. This is why hoping a $400 PS4 makes no sense.
Another thing to consider is that Sony seems to prefer "added value" solutions over outright price reductions. So again, they may find it more beneficial to offer PS3s for a cheap price (like $300) if people sign up for a monthly payment plan of some sort over the course of a few years. Maybe even $500 a year of PS+, I dunno. It is impossible to see them just sell it so cheaply on day one, especially with some of the cool tech features it is rumored to have.