Similar to what Mountain said maybe Sony is trying to get into the high end video world.
Oppo buyers tend to go with their players for the fact that it has 2 outputs, the best picture available to you is when it is directly from the player to the display, taking your AVR out of the path.
If Sony is hoping to go toe to toe with the big guys in the Blu-ray world, this is a good first step.
I know the PS3 was the yardstick blu-ray players were measured by for a good few years, maybe they want that title back.
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