Too bad that Nintendo didn't contribute some marketing muscle. In hindsight, I imagine they regret not going the extra mile to please Activision, Ubisoft, and Electronic Arts early on.
EA really missed the boat with Criterion's fine effort. Not sure I agree with them ignoring Nintendo though if they're going the digital indie route. I think Nintendo erred, but ultimately it was primarily EA's fault here, not Nintendo's. This title wasn't marketed by the publisher like it should've been and didn't launch with the system like it should've done.
They needed to invest some of their marketing muscle behind it and since it was coming out months later, it had no business launching at $60 instead of ~$40 and not including all DLC offerings out of the box and on the disc. Ultimately, EA got the treatment they deserved as its publisher with this release. Months late, $60 MSRP, and no marketing is obviously going to result in the kiss of death for a multiplatform release.
It's just a shame that Criterion's fine work will likely end up as the best Wii U release that nobody played when all is said and done.