Originally Posted by Paulo Teixeira
The only benefit this would have for Microsoft is that it would take away some of the PS3's sales which is why a lot of people are praying that Microsoft include it but I expect the PS3 to be 299 this year and I don't think Microsoft is willing to match that price.
Still, Microsoft is in a very critical situation right now because of the PS3's inclusion of Blu-Ray so who knows what they'll have to do to compete.
I don't agree with that. Looking at this as just being PS3 vs Xbox360 is entirely too limited for what either of these companies have in mind. The ultimate goal here is to transition beyond just the gaming audience, and move into a wider marketplace.
Here's my reasoning: Consider what's been the standard for success for previous generations>.. 100+ million units sold, worldwide (for PS2 and the PS1 before it). Where is Microsoft's sales figures now, almost 3 years since inception? A paltry 18 million, worldwide. While this certainly isn't bad, it's not really good either. Looking around, those sale's aren't going towards the PS3 either, with the Wii is jumping head and tails over both of them.
So, what does it mean? The battle for Microsoft isn't against Playstation, nor can either company keep doing the same things that they have done before. They can release as many Halo4's
or Mass Effect 2's
as ever, but that fundamentally won't change their position in the marketplace.
Part of the answer lies in things like SingStar
and The Guitar Hero
. Some more lies in the casual online games, like Pixel Junkie
and Geometry War
. Media Center applications are also another big plus for them, and one that's practically a given with the processing and network power already in the system. Blu-ray is a natural extension of that, since it capitalizes on the public interest already out there.
If Microsoft can put out a system which has all these things at at affordable price point (~$300?), then they will attract an entirely new class of customers. People who may have never considered a 360 before might now be interested.
There's good reason for Microsoft to be looking in this direction, and it has nothing to do with whatever Sony is doing. None of these companies care much about "embarrassment" if it means they can add another 10 or 20 million console sales when all is said and done.