I just wanted to report that I received my BD-P2500 from Amazon earlier this week. I was probably one of the last to get in on the $100 off/4 blu-ray deal before the player went out of stock, so I ended up paying under $300 total with the 4 movies. So far I have been extremely impressed with this player. I immediately flashed to the newest firmware, which took all of 10 minutes, and It's played everything I've thrown at it flawlessly. The upscaling is AMAZING on SD movies that are encoded well. The Pixar stuff and Star Wars dvds are literally hard to distinguish from HD when using the player to upscale. The netflix streaming looks extremely good as well, especially the 720p (HD) streams. I did have one instance where I had to reset my router, because my powerline ethernet dropped the connection in the middle of a movie, but other than that, no hiccups to report. I've been getting max bars for the HD movies, and 2 bars short of full for the SD stuff, which I'm guessing is still the max due to the encoding for the specific movies? I think one of the most impressive things about this player has been the sound though. With all speakers set to large, and HDMI going through my AVR, I'm getting amazing sound! Bring on the firmware for the master audio!