We got excited about Netflix for $8/month and bought a BD-C6500 Blue Ray DVD player from Future Shop November 11, 2010. Future Shop's crack sales staff assured me the player had Netflix built in! Took it home, hooked it up and no Netflix. All the other Apps loaded fine but not Netflix. Thanks to this forum it was obvious I had to update the firmware. Called 1800SAMSUNG. Also as other posts have stated the Samsung help desk has no idea when the upgrade will come. So while I was packing up the box to take it back I thought I should look at the Samsung site one last time. On November 12 they added the firmware upgrade at their Samsung website. Do a search for the BD-C6500 then select SUPPORT then select FIRMWARE.
Be sure to follow the USB instructions as I found this to be a very easy upgrade. You download the ZIP file, uncompress the RUF file, save it to your USB stick, turn on your DVD player, plug in the USB stick with the RUF file on it and then follow the instructions on the downloadable instruction file.
Amazingly it worked. As soon as the upgrade was done and the unit powered back on (after the USB stick is pulled out) the system updates itself and Netflix is added.
Be sure to go to Netflix.ca and get your first month free. Your Netflix app will send you a code that you enter into your computer. This links your account with your player/TV.
Now how does an average buyer figure this out? No idea.