My tray failed this past week-end, I got mine over the border in NY for $149 open box @ Best Buy in 2013, so it's not under warranty regardless of whether or not Pioneer Canada would cover a US purchase.
There is only one service centre in all of Canada that does Pioneer Blu-ray players, Northstar in Markham, ON. I will likely pay the $20 or so to ship it to them to get a quote, but I'm guessing if they come back and say the entire loader drive needs to be replaced (they already told me that part costs $200+) that I'll just tell them "please throw it in the nearest ditch"
I don't care about Blu-ray playback, I have a Panasonic DMP-BD94 for my mkv files (the Elite can't play mkv without constant stutters) and Blu-ray but the Elite was my SACD/DVD-A player. If I can't get it fixed on the cheap, I'll most likely find an older DV-45 or DV-48 or something like that on eBay until I can afford an Oppo 203 and future proof for 4K.