I checked Amaz** and they're now below $400. Right now, this model seems to be the "must have" BR player, but as more models and manufacturers produce True HD and DTS-MA, I think the price will drop precipitously. I wonder what the price will be on Black Friday! Paramount really pi**ed me off when they made their marketing blunder of the year, as I had learned that all the Star Trek series were actually filmed wide-screen and HD versions will be released. I feel that by going with BR and soon that I will hasten the day that Paramount will have to change their thinking-Like the Borg say,"They will be assimilated". This model has exactly the features I want, and I suspect that it or something with similar specs will be on sale for under $300 by Black Friday!