Just picked up a Sony BDP-S300 tonight from BB for $299 with two free instantly. Got POTC:AWE and Harry Potter: OOTP. Gonna go back Sunday and get them to honor the five free instantly and get three more. Going to choose from Underworld: Evolution, The Departed, Ice Age 2, Pixar Shorts and Blade Runner. This ended up being a pretty good deal. With the free discs which I probably would have bought anyway and using $100 X-mas present we got from my bro in law the out of pocket expense for this player is $49.
Oh and for those worried about BB honoring the freebies on previous purchases. I had no problem when I did it with my Toshiba A3. They ran a three free a few weeks after I bought it. Went back and got them. And this was on an amazon price match too.