I had been in the sidelines with the high def format for a while now. I must say the forums here at AVForum have been very helpful. Now that BD had "won" the format war, I decided to take the plunge. Went to a sonystyle B&M, had credit card application approved in a matter of minutes and took home the PS3 40G for 399+tax. I am anticipating the $100 credit which should decrease the total cost to 299+tax+ which I would say is the best price anyone can get a PS3 at present.
Also, not a gamer myself but decided on this because of the good deal, "future-proofness", and potentially good resale value. Considerring that soon to be released players with profile 1.2 (or 2.0) i would think will not retail below $400.
Oh, and this is my first post :-)