Originally Posted by rashid11
It is semi-official: MSFT will release BD drive for Xbox 360, just waiting on marketing to get their act together.http://www.dailytech.com/article.aspx?newsid=10749
Another possible alternative for Microsoft would be to offer a Blu-ray Disc add-on to open the Xbox 360 to the ability of playing both formats. Smarthouse cited supposed insiders at Microsoft saying that a Blu-ray Disc peripheral for the Xbox 360 is pending marketing and sales approvals.
This is all going back to the Smarthouse article though.
I guess Microsoft could subsidize the Blu-ray AO, costing them money, and then drop the price of the Xbox 360 console, costing them money, and do a bunch of R&D and pay royalties to sun for Java, costing them money ... all so they can have a Blu-ray drive add on.
Or, they can just let consumers that want to watch movies go out and spend $400 on a PS3 (which costs Sony money), which likely won't be used for games (since the consumer demographic already has a 360) (which means Sony will have a hard time making up their subsidy on royalties) ... all of which maintains 360's price advantage and profits intact.
Or, they can just let consumres that want to watch movies buy a standalone Blu-ray player.
Now, considering Microsoft's stance has been that a Standalone Toshiba is a better option for playing HD DVD movies, why would they all of a sudden suggest that a Blu-ray Add-On is a better solution to PS3?
This needs to be subsidized, or it's going to cost more than PS3 and create a PR
firestorm (remember the Sony marketing materials sent to retail adding up costs that showed Xbox 360 was more than a $600 PS3?).
It doesn't make sense for Microsoft to lose money to push a format they don't need ... so unless someone else picks up the tab, I think we have status quo and an acceleration towards digital downloads.