Originally Posted by audio4u2
I have an opportunity take an existing building I lease and turn it into an Audio Video showroom, there are no dealers within a 30 minute drive and the location is 5-1- minutes from several great communities.
Our plan to is to cater to the DIY audience along with retail of various brands. My question to the consumer is what you would like to see and more importantly what do you dislike?
The planned layout as of now will be an open floor plan with one dedicated theater. When I say dedicated I am planning on a real demo room correctly built using the equipment we sale. Not some make shift; put in what we have room.
We also plan to have fabric, sound proofing items and even carpet along with some tools, cables and connectors for the DIY.
I hope I have the correct area on AVS as I did not see a general discussion. Any comments good and bad are appreciated.
Currently I have been doing some consulting in the Audio Video industry and previous that was part owner of both a retail and custom showroom.
Hello and welcome to AVS.
I echo Neurorads statements. You will fail if you cater to the box store/Amazon crowd. I love the idea of a "one stop DIY theater shop" would have loved to have something like that in the area to go to for instruction/reference.
I can tell you what I dislike. Supposed theater rooms that are actually cobbled together pieces of this and that with a PJ and a screen and some speakers and people think that they have a theater. Or a big flat screen TV and a Bose system and call it a theater. I would actually put together three or four levels of price/performance so that you can appeal to guys that are tighter than seals you know whats, and those that have a much larger budget (your cash cow customer).
If you are catering mostly to the DIY crowd, weekend hands on "how to" clinics on wiring, electrical, sound proofing, calibration, setup. basic construction and the like. Would be very informative and helpful.
On the sound insulated/isolated room. I would do one room all out with all the soundproofing/acoustic treatment applications. I would then do a regular room with just standard construction and no room treatments. I personally did not know what a HUGE difference all of that "voodoo" made to the room and how important all of it is.
Be knowledgeable and informative, but not pushy and try to upsell or oversell the customer. I would also stock a wide variety of affordable (not Monster) cables. I am amazed at how thankful my friends are when I introduce them to monoprice where they don't have to pay 80 bucks for an HDMI cable. If I could get that locally (monoprice) I would gladly pay a couple of extra bucks for the convenience of not having to wait 4-5 days for my order to arrive.
Good luck, I am curious to see how this goes for you.