I don't mean to lessen anyone's satisfaction with their purchase. I'd never knock anybody for paying whatever premium they can afford for something they love, not even here. But there's no way this title would only sell 3000 copies, if produced for mass retail. Sorry, but this is just another case of HD still being exploited as a niche market.
This is the equivalent of home video extortion. I haven't seen any indication the company put the kind of effort into the actual film or disc that unquestionably deserves a premium price. And if consumer interest is their justification, there's plenty of far less renowned, lower interest titles from Anchor Bay, Blue Underground, and any number of independent, yet quality distributors, that no doubt have lower interest, yet much lower prices.
How low do you think a company's actual authoring and replication costs have to be to make it worthwhile to produce a disc limited to such an abysmally small number of sells at 30 bucks a pop? If ANY catalog title as well known as this one, with all the free press it would no doubt be getting from the remake, had such low consumer interest as to move only a few thousand copies, then all the digital proponents are right and packaged media is much closer to death than it would otherwise seem. Similar catalog titles were already selling in the tens of thousands several years ago, when the format was still just getting started.
Fright Night isn't one of my all-time favorites, but I remember this movie very fondly. I would have grabbed it day one, if not for the way it's being marketed for die hard fans only - those who love the movie so much that they would pay nearly any price they could possibly afford - and casual fans with deep enough pockets that 30 bucks is like 3 to the rest of us.
I'm still trying to figure out the likelihood of a mass retail release in the foreseeable future. It seems slim, considering now would have been the best time. So, while I still haven't completely ruled out paying the inflated price, there's no doubt in my mind that the company chose to market it this way, as opposed to having to or were in any way justified in doing so, due to percieved popularity. So, if I do break down, it'll no doubt come with a feeling of guilt, the same feeling of being taken advantage of when anything is being overpriced due to higher demand than supply. What makes this so bad is because, in this case, the short supply has been deliberately manufactured.
This is a bad business model on the same level as Echo Bridge cramming 4 movies onto a single disc, even when those 4 movies only cost 10 bucks after competitive retail discounting. Their business model goes to the opposite extreme, but neither is worth encouraging, much less celebrating. We don't need any more Criterions, but in Criterions defense, at least most of the films they put out actually ARE lower profile movies from other countries that most consumers have never even heard of before. And even their stuff benefits from fair market competition.
Chad Varnadore <><ex-armchair quarterback***************Our HT