Originally Posted by Josh Z
A major studio like Sony has vastly more overhead than a small distributor like Twilight Time. For Sony to sell the disc at $20, it has manufacture many thousands of copies and distribute them to countless retailers, and then will have to eat the cost of returns when the majority of those discs don't sell.
Sorry, but that doesn't jive.
If, in fact, the studio is doing the restoration and the master for the BD, how are they not already assuming the overhead? How could a small outfit with less ability to get a bulk discount with the stamping plants take the very last step in the chain and do it more cheaply?
It seems to me, at the end of the line, Sony would be better equipped to get a better price when stamping a whole bunch of discs. They already have a contract with these factories and can use prior and future business to encourage a discount and lower demand titles likely using smaller capacity discs (especially with no special features).
Not only that, they can ship the titles out in bulk to retailers, not to individual customers, where each requires a much more expensive shipping cost per disc compared to a big carton of them together.
Further, they would have more high demand titles to use as leverage with retailers to require a certain number of copies of "x" catalog title in return for access to "y" hot new release.
Finally, Sony has the ability to put trailers on other more popular titles for these catalog titles, meaning people might actually know they exist.
A title like Demetrius and the Gladiators is highly unlikely to sell more than 3,000 copies no matter how many retailers it's distributed to. (Very likely, it will sell far fewer than that.) Sony could not make a profit selling less than 3,000 copies, not at $30 and certainly not at $20. Twilight Time, however, has only one distribution channel and less overhead. $30 is the price point they have determined is most likely to make them a profit at the volumes a title like this will actually sell.
Except you're picking two titles that few really do care about or have ever even heard of. It it were all titles like those, I think few would see a problem with the business model. It's understandable.
What about "Fright Night", "As Good As It Gets" or "Bell, Book and Candle"? Don't you think those have a better chance of selling quite a few more than 3000? Fright Night sold out. Maybe it would have sold 10,000 copies in the regular retail stream.
Even with some of the other titles, there's no proof at all they wouldn't sell more than 3000 in the retail sector. People here seem to simply assume they won't because they don't under TT's business model.