Originally Posted by ack_bk
The problem is pricing. Pioneer sold the sets at a loss because that is the price the market dictated. Sharp will most likely go backrupt this year, and I would not be surprised to see Sony and Panasonic make major changes to their HDTV lineup. Sony may give up trying to sell them completely.
Prove the market would not support KURO at "higher" pricing!
Because Pioneer never did it [Pio was only interested in #'s].
It doesn't matter what the price is if there is NO profit!
Price is secondary too profit.
Now of course one can price one's self out of any market.
Just if that's the case... don't release the dammed product!
You may not know bout companies like "Audio Alchemy".
The marketing department dictated the features/performance & set the price.
'AA' wasn't on the level of KURO [i.e. best blacks].
However, they were a best value product line (no one could touch 'em in entry level specialty audio/as well as video).
[just about everything they released was a "Stereophile Recommended Component" as well as a best buy no less]
Just they lost $$$ on everything 'AA' sold cause no margin was built in.
R&D made what marketing asked for (and did it quite well) w/o any regard for cost.
No way too run a business.
Funny thing was the "AA" guy had done it B4 & did it after "AA" crashed and burned as well!!!
It was fun while it lasted for us audiophiles tho (great stuff cheap)!