Ultraviolet is a mess, IMHO. I've had to create accounts on uvvu, paramountmovies, flixster, sonypictures, and vudu so far, and there is zero consistency in service. Some will let you stream to mobile devices, and others won't. And I had to enable 3rd party cookies in my web browser settings. There is no question that these streaming services are far lower quality than BDs, and I wouldn't consider them for my primary home theater viewing. But there are times I'm in the gym on the elliptical for 30-60 minutes, and I'd rather watch something I enjoy on my Droid than the various commercial jam packed crap espn/foxnews/etc they have on the tvs. I'm sure many others have times when they are out and about with some time to kill and could use ultraviolet on a mobile device.