I find Blu-Ray pricing rather fair. New release DVDs generally float between $15-$18, $20-$23 for Blu-Ray, and $26-$30 for 3D titles during the week of release. 2D titles usually go up $5 after that and 3D titles, as much as $10. Disney and Criterion are usually outliers insofar as pricing; Disney because they're, well...Disney, and Criterion because they release harder-to-find movies and do meticulous restoration work, liner notes, and packaging. Even so, Disney issues release-week coupons for many titles and Criterion discs can be had for 50% off a couple times a year.
When you factor in the improved video quality, lossless audio, embossed slipcovers, and (usually) tons of extras that are omitted from DVDs, I'm honestly surprised that some releases aren't priced higher. When, at any other point in time, has anyone been able to own a reference (or near-reference) video/audio presentation of their favorite film for $20? 'Rip-off" is a phrase people love to throw around when companies are making profit, and in the case of this thread I find it grossly misapplied. Even if it doesn't cost a studio extra to include a Dolby TrueHD track over a 5.1 DD track, why would you expect not to pay a premium for it? i spent more than the average person on my TV, and poured even more into my audio system. $20-$25 to fully realize the performance potential of what I own is not that bad in comparison to what I spent on everything else. Studios are not in this for charity, and I find the pricing structure to be pretty reasonable. What I find more a rip-off is iTunes charging $15 to own a "1080p" bit-starved digital copy with lossy audio when I can get the disc with artwork, extras, and all for $5-$7 more.
A little off-topic, but I find people also expect too much for too little when catalog titles hit blu-ray. They want a flawless, fully-remastered, fresh transfer of their favorite movie from 20-30 years ago, and they want it for $10 or $12. Perfect example of this is the new Roger rabbit Blu hitting this Tuesday...scanning Blu-Ray.com, you'll see many complaining that Disney didn't do enough, didn't re-composite optical shots, etc etc. when the disc is only selling for $17 during release week, and you'll see many whining that they'll wait until it's between $12-$15 to buy. Seriously? Ugh.
ht Panasonic 60" ZT60, Monitor Audio: Silver RX6, RX Centre, Radius 90HD; Martinlogan Dynamo 700, Marantz SR5006, PS3, Oppo BDP-103D
2ch Sony KDL-32W650A, Sony BDP-S1000ES, Marantz PM8004, JVC T-X3 tuner, Monitor Audio Silver RX1, REL T3, Apple TV, Peachtree Audio DAC•iT, Sennheiser HD598
lr Panasonic 50" ST60, Sony BDP-S5100, Apple TV
pc Energy CB-5, Audioengine D1, FiiO A1