Multiple panelists said that they expect the format war to be over sooner rather than later. "We expect 2007 to be the year in which Blu-ray establishes itself as the [format] of the future," said Steve Beeks, president of Lionsgate. "I really think the format war is at its final phase," said president of Fox Home Entertainment Mike Dunn. http://www.cepro.com/news/editorial/16904.html
Well Blu-ray certainly does have the content advantage and the PS3 sure is having an impact on BD sales. Now it's up to the parties involved to keep delivering the goods and lower the prices on the hardware.