I just preordered because of Jessica and a "cute little romantic comedy" in the vein of The Forty Year Old Virgin sounds entertaining enough.
Actually I had no interest in this title at all, but I'm a total HD junkie. I was thinking "I might want to check that movie out, but the only way I'll do so is in HD so I might as well get the BD for $25 at amazon".
BDs are selling pretty good on ebay so if it's total crap I'll probably get at least $15 for it, probably $20. At that point it's pretty close to rental prices so I'm not really losing anything.