BLU-RAY SALES THREAD: Put all sales figures and comments here! - Page 269 - AVS Forum
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post #8041 of 11556 Old 03-10-2010, 08:53 AM
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HMM digital edition with additional data for the week ending 2/28/10 is up.









http://www.nxtbook.com/nxtbooks/ques...H/#/28/OnePage

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post #8042 of 11556 Old 03-10-2010, 08:59 AM
 
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Quote:
Originally Posted by jvillain View Post

Will the PS/3 help BD sales or will it funnel more people off to renting downloads?

Both.
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post #8043 of 11556 Old 03-10-2010, 09:01 AM
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Quote:
Originally Posted by jvillain View Post

The PS/3 giveth and the PS/3 taketh away. Will the PS/3 help BD sales or will it funnel more people off to renting downloads?

http://www.engadget.com/2010/03/09/s...n-playstation/

Its complementary. It makes the PS3 a better value and will sell more units and may encourage some PSN users to rent some more from that site. But it also won't affect others who find a better quality Blur-ray easier and cheaper to use. Plus it may encourage more people to buy PS3s which of course have that Blu-ray drive built right in.

The bottom line is it helps Sony revenues for those that like the download option but a lot of people still will like the Blu-ray movie option.

Keep in mind at this point a lot of PS3 owners are dormant for Blu-ray purchasing and this harvests those heavy PSN users. It may slow somewhat Blu-ray adoption for some PS3 users but thats more likely affected much more by retail price points and the inventory of Blu-ray titles on display at retail.

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post #8044 of 11556 Old 03-10-2010, 09:04 AM
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Whats funny is today we are going to get some of the results of a big test for Blu-ray and PS3 adoption rates when we get the data for the week ending 3/7/10 that includes the first week sales of "2012".

If 2012 has a big Blu-ray sales revenue gross or relatively high Blu-ray unit percentage sale for that title, then we can assume a lot of PS3 owners bought the Blu-ray version of it at retail.

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post #8045 of 11556 Old 03-10-2010, 10:31 AM
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Quote:
Originally Posted by Kosty View Post

Whats funny is today we are going to get some of the results of a big test for Blu-ray and PS3 adoption rates when we get the data for the week ending 3/7/10 that includes the first week sales of "2012".

If 2012 has a big Blu-ray sales revenue gross or relatively high Blu-ray unit percentage sale for that title, then we can assume a lot of PS3 owners bought the Blu-ray version of it at retail.

What do you consider to be a relatively high Blu-ray unit percentage sale for that title such that you could make that assumption? Above 50%?
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post #8046 of 11556 Old 03-10-2010, 12:39 PM
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What do you consider to be a relatively high Blu-ray unit percentage sale for that title such that you could make that assumption?

Good question.

Transformers: Revenge of the Fallen was probably the closest match in projected overall sales recently and it got 26% Blu-ray unit marketshare, Up got 24%, Star Trek got 37%, Terminator Salvation got 42% with a lot less units sold.

There really has not been anything so far this year that matches "2012" in total box office performance. So its unlikely it would get anywhere Terminator: Salvation percentages but is should get greater than Transformers percentages, even though that was back in November in the middle of the 4Q 2009 and this is the first week of March in the middle of winter 1Q 2010.

I'll guess 30% Blu-ray unit marketshare.

(I have not seen the Nielsen Videoscan numbers yet.)


Here's the charts of the week since 9/27/09 that had the highest Blu-ray unit marketshare


10/25/09 Transformers: ROTF

11/08/09 GI Joe

11/15/09 Up

11/22/09 Star Trek

12/06/09 Night at the Museum BOTS

12/13/09 Harry Potter HBP

12/20/09 The Hangover

02/07/10 Zombieland

02/21/10 Law abiding Citizen

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post #8047 of 11556 Old 03-10-2010, 01:08 PM
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Quote:
Originally Posted by Jarod M View Post

What do you consider to be a relatively high Blu-ray unit percentage sale for that title such that you could make that assumption? Above 50%?

50% is way way to high for a title that going to do a lot of DVD sales.

Closest Blu-ray did to a title like that last year was with Transformers: ROTF and Up with about a 25% Blu-ray unit marketshare. Star Trek and Terminator : Salvation had SF , PS3 friendly demographics and sold much more modest amounts on DVD and got 37-42%.

So if 2012 got something in between the two sets it would show some progress but its very unlikely a blockbuster DVD selling title is going to get 50% Blu-ray unit marketshare. That would be like every PS3 and Blu-ray owner buying a copy last week if the DVD sales go well.

Pretty good bet that the range will be between 24-42% though, which is going to be a lot of combined DVD+Blu-ray units and revenues.

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post #8048 of 11556 Old 03-10-2010, 02:04 PM
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Quote:
Originally Posted by Kosty View Post

50% is way way to high for a title that going to do a lot of DVD sales.

Closest Blu-ray did to a title like that last year was with Transformers: ROTF and Up with about a 25% Blu-ray unit marketshare. Star Trek and Terminator : Salvation had SF , PS3 friendly demographics and sold much more modest amounts on DVD and got 37-42%.

So if 2012 got something in between the two sets it would show some progress but its very unlikely a blockbuster DVD selling title is going to get 50% Blu-ray unit marketshare. That would be like every PS3 and Blu-ray owner buying a copy last week if the DVD sales go well.

Pretty good bet that the range will be between 24-42% though, which is going to be a lot of combined DVD+Blu-ray units and revenues.

Waitasecond, 2012, a movie that only grossed 166 million, is expected to do that well on DVD? I would think it would be a disappointment if the Blu-ray didn't do at least 30%, and it should be higher than that.
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post #8049 of 11556 Old 03-10-2010, 03:05 PM
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Well the week ending 3/7 the highest total box office for new releases all year and it would have been better for all weeks except for 4Q 2009 releases las year as well.

I think 2012 is the best box office for any release since Transformer ROTF and Up as well.

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post #8050 of 11556 Old 03-10-2010, 03:48 PM
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41%

First report for week ending 3/07/10


Quote:


2012 Blows Up on the Charts

By : Thomas K. Arnold | Posted: 10 Mar 2010
tarnold@questex.com


The end-of-the-world drama 2012, from Sony Pictures Home Entertainment, debuted at the top of all three home video charts the week ended March 7. It’s the first DVD release in nearly a month with a box office pedigree of more than $100 million.

The disaster flick, which earned $166.1 million in theaters, trounced fellow newcomer Where the Wild Things Are, from Warner — not surprising, given the family fantasy’s lower box office gross of $73.4 million.

On the Nielsen VideoScan First Alert Sales chart, Wild Things finished at No. 2, although it sold just 44.4% as many discs as 2012. On the Nielsen VideoScan Blu-ray Disc charts, the two new releases finished in the same order, although Wild Things sold just 30% as many Blu-ray Discs as 2012.

2012 generated 41% of its first-week sales from the Blu-ray Disc version, while for the Wild Things the Blu-ray share was just 28%.

On Home Media Magazine’s rental chart for the week, Where the Wild Things Are debuted at No. 4, right behind Anchor Bay’s Law Abiding Citizen, last week’s top rental, at No. 2, and Universal Studios’ Couples Retreat at No. 3.

A third new release, Walt Disney’s Ponyo, an anime title that took in $15 million during a limited theatrical release late last summer, debuted at No. 3 on both the overall sales chart and the Blu-ray Disc sales chart. Of the film’s total unit sales during the week, 34% came from Blu-ray Disc.

Ponyo debuted at No. 19 on the rental chart.

http://www.homemediamagazine.com/res...p-charts-18711

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post #8051 of 11556 Old 03-10-2010, 04:11 PM
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41% is in line with those pre-Christmas releases. No surprise and quite predictable when considering Terminator Salvation's percentage.
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post #8052 of 11556 Old 03-10-2010, 05:03 PM
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Quote:
Originally Posted by Jarod M View Post

41% is in line with those pre-Christmas releases. No surprise and quite predictable when considering Terminator Salvation's percentage.

Not really.

Quote:
Originally Posted by Kosty View Post

Transformers: Revenge of the Fallen was probably the closest match in projected overall sales recently and it got 26% Blu-ray unit marketshare, Up got 24%, Star Trek got 37%, Terminator Salvation got 42% with a lot less units sold.

There really has not been anything so far this year that matches "2012" in total box office performance. So its unlikely it would get anywhere Terminator: Salvation percentages but is should get greater than Transformers percentages, even though that was back in November in the middle of the 4Q 2009 and this is the first week of March in the middle of winter 1Q 2010.

I'll guess 30% Blu-ray unit marketshare.

Quote:
Originally Posted by Jarod M View Post

41% is in line with those pre-Christmas releases. No surprise and quite predictable when considering Terminator Salvation's percentage.

Well it certainly surprised me.


Well OK. Still waiting on the revenue numbers , but its kinda hard to say that more than one out of three units sold is not a pretty impressive performance for Blu-ray for this title. Thats just a percentage point below Terminator Salvation which probably sold less even in November and well above those other titles.

I mean if Transformers : Revenge of the Fallen did 24% and 2012 did 42% , I'm not sure how you can say thats comparable Blu-ray unit market share performance. 42% >> 24%.

What was 42% Blu-ray marketshare on a leading title comparable to again?

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post #8053 of 11556 Old 03-10-2010, 05:08 PM
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If 2012 has a big Blu-ray sales revenue gross or relatively high Blu-ray unit percentage sale for that title, then we can assume a lot of PS3 owners bought the Blu-ray version of it at retail.

I think your taking a step to far there my friend, but I'll wait for the final numbers.
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post #8054 of 11556 Old 03-10-2010, 05:15 PM
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Quote:
Originally Posted by jvillain View Post

I think your taking a step to far there my friend, but I'll wait for the final numbers.


I should be getting some revenue data by 9 pm EST, I might not be able to share the numbers until HMM puts them up but I can probably give a clue.

I'm just saying that PS3s are still a lot of the raw numbers of Blu-ray drives in households and a 41% Blu-ray unit share means more than 1 out of 3 units were Blu-ray. That means a lot of PS3 owners were energized, amnd 2012 was a PS3 demo friendly movie.

But 41% is also the Nielsen Videoscan sales census statistic and those numbers do not account for Walmart and Sam's Club sales as they do not provide data for Nielsen Videoscan. But the HMM reported sales figures do take Walmart sales into account in the revenue estimates for DVD and Blu-ray.

Its interesting that even the very family friendly movies got 28% and 34% this week as well. Thats progress in those genres as well.

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post #8055 of 11556 Old 03-10-2010, 05:20 PM
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Originally Posted by jvillain View Post

I think your taking a step to far there my friend, but I'll wait for the final numbers.

Oh I see, you were waiting for the "If 2012 has a big Blu-ray sales revenue gross" part to play out.

We will know soon enough.

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post #8056 of 11556 Old 03-10-2010, 06:37 PM
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Just got the info, but I can't release it all yet.

Blu-ray and DVD both did pretty well in revenues this week.

Best since the holiday season for Blu-ray and second best for DVD and DVD+Blu-ray revenues.

Best week (besides Snow White week) for Blu-ray top 20 unit market share and best third best week all year for Blu-ray revenue market share.

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post #8057 of 11556 Old 03-10-2010, 07:09 PM
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Quote:
Originally Posted by Kosty View Post


I mean if Transformers : Revenge of the Fallen did 24% and 2012 did 42% , I'm not sure how you can say thats comparable Blu-ray unit market share performance. 42% >> 24%.

What was 42% Blu-ray marketshare on a leading title comparable to again?

You shouldn't be comparing Transformers ROTF to 2012. 402 million box office versus 166 million? Not to mention that Transformers had a sizable kid audience. I would bet that the DVD numbers for Transformers ROTF were MUCH larger than the dvd numbers for 2012, and that's even with the dvd sales for TROTF being somewhat of a disappointment.
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post #8058 of 11556 Old 03-10-2010, 08:58 PM
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Actually the total DVD numbers for Transformers Revenge of the Fallen on 10/25/09 and this week with 2012 are going to be pretty close, within 10% variation. The total DVD + Blu-ray numbers will be within 10% (90.06%) this week ending 3/07/10 and that week, so it will be pretty close. A lot more Blu-ray revenue seems to have substituted for DVD revenue because of the increase in the Blu-ray unit market share.

The box office performance between the two titles may not have been equal but the packaged home media performance is going to be much closer.

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post #8059 of 11556 Old 03-10-2010, 10:17 PM
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Week ending 3/07/10




$ 30.62 M Blu-ray (up YTY 188.56%, highest YTY since 11/29/10 Star Trek )

$ 194.09 M DVD (up YTY 15.73%, highest YTY since 1/3/10 New Years holiday week)

$ 224.71 M DVD + Blu-ray (up YTY 26.01% highest since 10/25/09 Transformers ROTF)

Blu-ray revenue marketshare 13.63% rounds to 14% pie chart

Blu-ray Top 20 unit percentage 26.23% (highest ever besides Snow White week)

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post #8060 of 11556 Old 03-11-2010, 05:55 AM
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Quote:
Originally Posted by Kosty View Post

Actually the total DVD numbers for Transformers Revenge of the Fallen on 10/25/09 and this week with 2012 are going to be pretty close, within 10% variation. The total DVD + Blu-ray numbers will be within 10% (90.06%) this week ending 3/07/10 and that week, so it will be pretty close. A lot more Blu-ray revenue seems to have substituted for DVD revenue because of the increase in the Blu-ray unit market share.

The box office performance between the two titles may not have been equal but the packaged home media performance is going to be much closer.

TROTF sold about 5.5 million DVDs its first week. How many DVDs did 2012 sell?
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post #8061 of 11556 Old 03-11-2010, 06:38 AM
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Quote:
Originally Posted by Jarod M View Post

TROTF sold about 5.5 million DVDs its first week. How many DVDs did 2012 sell?

Transformers Revenge of the Fallen made over $400 million in theaters. How much did 2012 make?


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post #8062 of 11556 Old 03-11-2010, 08:11 AM
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Quote:
Originally Posted by Grubert View Post

Transformers Revenge of the Fallen made over $400 million in theaters. How much did 2012 make?


You might want to take a second and look at the posts above to understand the point I'm making.
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post #8063 of 11556 Old 03-11-2010, 11:07 AM
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The point I was making is that it does not matter so much on the box office performance as the home video sales performance for the week of release in evaluating Blu-ray vs DVD relative performance. Both release weeks were within $10 m in sales on $240 M vs $250 M of revenue , so obviously a lot of that DVD attrition was consumers instead buying the Blu-ray version, especially when we know 41% of Nielsen Videoscan reported transitions showed that for the dominant title for the week.

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post #8064 of 11556 Old 03-11-2010, 11:11 AM
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Quote:
Originally Posted by Jarod M View Post

TROTF sold about 5.5 million DVDs its first week. How many DVDs did 2012 sell?

We don't know yet, but we know the sales ratio was 59:41 DVD:Blu-ray at Nielsen Videoscan reported retailers. The sales for the week for DVD+Blu-ray was similar for Transformers ROTF week too, and since the normal routine catalog sales are lower in March than November, its a fair assumption the DVD+Blu-ray units sold for 2012 were similar in not possibly even more units.

Tell you in a few days if the studio makes a claim or in a few weeks to a month when we get the The-Numbers.com estimate from Nash Information Services.

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post #8065 of 11556 Old 03-11-2010, 11:23 AM
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Quote:
Blu-ray Sales, March 1-7: 2012 Destroys Charts
Posted March 11, 2010 04:01 AM by Juan Calonge

The Roland Emmerich ultimate disaster movie 2012 was the top-selling title on Blu-ray on the week ended March 7, according to Nielsen VideoScan. Sony's blockbuster moved over three times as many copies as Warner's Where the Wild Things Are. Coming in third was Disney's Blu-ray release of the Studio Ghibli animated movie Ponyo.

Blu-ray market share for new releases

2012: 41%
Ponyo: 34%
Where the Wild Things Are: 28%

Ponyo's 34% is a new record for a theatrical animated movie, clearly beating the 24% that Up got in its first week on shelves.

Overall sales figures

Blu-ray disc revenue: $30.62 million (up 188.55% from the same week last year)
Packaged media sales revenue: $224.71 million (up 26.01% from the same week last year)
Blu-ray revenue share: 13.6%

The full top ten chart will be added later.

http://www.blu-ray.com/news/?id=4275

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post #8066 of 11556 Old 03-11-2010, 03:34 PM
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This data has been updated. Please go to the end pages of this thread for the latest versions.

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post #8067 of 11556 Old 03-11-2010, 03:35 PM
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This data has been updated. Please go to the end pages of this thread for the latest versions.

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post #8068 of 11556 Old 03-11-2010, 03:36 PM
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2008 to 2009 to 2010 Year to Year Revenue Comparison Summary

Updated thru week ending 3/07/10

Code:
2009 to 2010 YTYx      YTY +% (Week Ending 1/03/10-3/07/10 compared to matching 2009 period)
                              (HMM reported revenues)
Blu-ray    1.690       68.97 %
DVD        1.000       -0.04 %
DVD+BD     1.051        5.09 %  
This data has been updated. Please go to the end pages of this thread for the latest versions.

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post #8069 of 11556 Old 03-12-2010, 08:16 AM
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Can any one explain the radical change in BD top 20 revenue vs BD unit share starting in December? I think that is indicated that they have done a huge price drop on new titles and that caused new titles to take off. Problem is I haven't seen any where near the kind of price drop that would be indicating. Mind you those are very apples to oranges kind of graphs. Any reason why you chose to do them like that?

I hate to make work for you Kosty but I was wondering if you could do a graph that plotted BD T20 market share vs BD every thing except T20 market share if that makes any kind of sense to you. I think some thing like ((BD- BDT20)/(BD + DVD)) I'm not a mathamagical or statistical whiz bang like some folk here but I think you can see where I am headed. Thanks.
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post #8070 of 11556 Old 03-12-2010, 09:06 AM
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Quote:
Originally Posted by Kosty View Post

Oh I see, you were waiting for the "If 2012 has a big Blu-ray sales revenue gross" part to play out.

We will know soon enough.

You guys are glossing over the most important fact... 2012 was a horrible movie Every time I see an ad for the disk release I think of going back to the theatre and asking for my money back The 2 hours of my life are already gone.
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