Originally Posted by FoolintheRain
Robert...hopefully good info for HD DVD. I'm banking on some combination of the follwing, all would be AWESOME!
1) -concerted announcement of a large amount of new titles (it has slowed lately, I think on purpose to make a bigger splash at CES)
2) -announcement of 1 or 2 more hardware manufacturers that are not clones or rebadges
3) -announcement of upcoming fw to enable DTS-HD on all decks (making the tosh the only players on the market capable of decoding ALL next-gen audio formats) and who knows maybe even enabling WM9 playback as well (wishful thinking I know)
4) -announcement of concerted effort to have more visible retail space, and more advertisement in B&M stores and on television
5) -possibly 1 or 2 more studios releasing titles (whether it be ones that haven't released for either format yet, or a BD exclusive going neutral)
1) Likely. A little deceptive to do it that way, but I'm sure Blu-ray will do the same.
2) Possible, but doesn't look like it'll include Samsung, Panasonic, or Pioneer. Perhaps some lesser brands.
3) Unlikely. PS3 can do everything the A2 can do audio-wise. It is also unlikely that Toshiba will add DTS-HD MA to A2's, let alone A1's. Maybe. PS3 can already do DTS-HD as the DTS core, so Toshiba may match that. But a firmware update may give PS3 DTS-HD MA. Do you really think Toshiba can add that to HD-A2?
You say "all decks," which implies you think A1's may get that upgrade, too. Somehow, I'm certain that even if it were possible, Toshiba wants all those A1's upgrading to A2's and won't do it.
4) There is no need for an announcement to do smarter PR
. They just fail miserably at it. They're underfunded (Universal and Toshiba vs Sony/MGM/Fox/Lionsgate/Disney/Miramax and Sony/Panasonic/Samsung/Pioneer) and they seem fairly inept at marketing. Historically, Sony has been a good marketer. I doubt they'd put something like this into a press release because it'd just highlight their weakness as a standard-pusher. It's something they'd just do.
5) I half-expect New Line to join WB in supporting the HD formats. Neutral. I don't expect any BD defections because the truth is they just started supporting the formats in a big way and with the PS3 still selling out in a lot of places, the numbers for it are yet unclear. Meanwhile, the HD DVD release window looks dried up at the moment and their marketing department is inept. Many of the Blu-ray studios have developed Blu-oriented features and seem fairly derisive of HD DVD as a format. In truth, Universal is more likely to switch than any of the Big Five.
6) That kind of combo disc would be acceptable as long as it didn't cost more. That would be great. Wonderful even. It won't happen for that reason. No way. Sorry. 45 gig discs might be announced, but would no doubt cause compatibility issues and wind up providing little benefit for studios already busily making 30 gig discs that make most features into SD extravaganzas with an HD flick. This kind of announcement would only have an effect at the end of this year.
Expect Universal title announcements at CES, a firmware update to add 24 fps to XA2, and the possibility of some lower cost players to come later in the year. Maybe New Line as a neutral party. I expect no more from HD DVD.
Meanwhile, Blu-ray will likely announce all that, including possibly news on a PS3 update to give it DTS HD MA and new players to replace the ones that they are selling now, plus even more titles with their BDA.
Together with that, I suspect the big news'll be receivers that support HDMI 1.3 and Dolby TrueHD and DTS HD MA decoding.