I don't think they are blowing it. They came out first with a feature laden player BD could not compete with.
Why BD will likely win is due to brand name recognition and studio support.
Strange in a way, since HD DVD rolls off the tongue and says exactly what it is.
But it will remain around as long as studios keep stamping out disks for it.
Sure, maybe they should advertise more. I don't think the average consumer is that clued in. They could see the ads on TV , etc. but end up with a blue-shirt at Best Buy steering them toward a BD player. They look and sound about the same, what's the difference to Joe Blow? Not much I reckon. Prices are going down on all players, and when B&M sales people sell them on 'disk space' and other useless features (for the average consumer), they will move like sheep.
Samsung PN51F8500, Emotiva UMC200, Emotiva XPA-5, Samsung BD-H5900 BluRay, Dish Hopper, Furman Elite pf-15 conditioner, Dali Ikon (Ikon6, Vokal2, OnWalls) Outlaw Audio LFM-EX subwoofer.