HD-DVD Sales Up while BD sales are down - AVS Forum
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post #1 of 3 Old 07-18-2007, 05:36 AM - Thread Starter
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Originally Posted by http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/07-17-2007/0004627245&EDATE= View Post

HD DVD Outpacing All Next-Gen Formats in Sales Growth

Promotional Group announces record HD DVD hardware and software sales
increases from Q1-Q2 2007

LAS VEGAS, July 17 /PRNewswire/ -- At the Entertainment Merchants
Association (EMA) Home Media Expo 2007, the North American HD DVD
Promotional Group today announced that overall HD DVD hardware sales were
up 37 percent from Q1 to Q2 2007, while software sales experienced a 20
percent increase in growth. The data is based on NPD reports, Nielsen
Netratings reports and point of sale data from the studios. During the same
time-frame, overall Blu-ray hardware sales saw a 27 percent decline from Q1
to Q2, and Blu-ray software sales were down 5 percent.
Driven by major spring marketing efforts which brought standalone HD
DVD players down to an industry first $299, dedicated HD DVD CE players
experienced an astounding 183 percent quarterly increase. There are
currently more than 180,000 dedicated HD DVD CE players in the market.
"The numbers are clear -- HD DVD is steadily gaining momentum and
market share," said Ken Graffeo, executive vice president of HD strategic
marketing for Universal Studios Home Entertainment, and co-president of the
HD DVD Promotional Group. "With HD DVD CE players now at MSRP prices
starting at $299 and with strong marketing campaigns around new HD DVD
titles with web-enabled interactive features, we're continuing to raise the
bar for the consumer experience."
Recent studies(1) have shown most consumers are basing their purchasing
decisions on pricing. Benefiting from more than a decade of DVD technology
advancements and improvements, HD DVD hardware pricing has already dropped
from $499 to $299 since the first players were introduced last year as a
result of manufacturing efficiencies, while still maintaining a consistent
consumer experience.
"With the total number of titles available for each format differing by
only 20-30 titles at this time, the real-world gap in content between the
two formats is in actuality not as large as many would perceive," said Paul
Erickson, market analyst with IMS Research. "Consumers in the US and Europe
continue to show the greatest sensitivity to price, rather than content or
branding, in their purchase decision for standalone high-definition
players."
With titles like "300" coming later this month from Warner Home Video
and "Heroes: Season 1" to be released in August from Universal Studios Home
Entertainment, HD DVD owners will have close to 1,000 titles worldwide to
choose from by the holidays.

Nice to see Toshiba's pricing having a real effect!

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post #2 of 3 Old 07-18-2007, 06:23 AM
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HD DVD Outpacing All Next-Gen Formats in Sales Growth
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post #3 of 3 Old 07-18-2007, 06:43 AM - Thread Starter
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Searched and must've overlooked that one. Sorry.

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