I hadn't used my A30 in quite a while, since my XA2 does my heavy lifting. I decided that it was time to go ahead and update the A30's firmware to 4.0. I was stunned: The upconversion of the A30 looked superb. Frankly, it looked as good as that of the XA2 with a high quality DVD. It did not look that good before I updated the firmware. I thought it would look softer than the XA2. It didn't. It was crisp, clear. The colors were excellent as well. And, for HD DVD's, playback is superb. Upgrade the A30 to 4.0, and you get outstanding bang for the buck in DVD players.