I think as more people move to 16:9 HDTVs the issue lessons for 1.78 and 1.85 movies and even for 1:33 pillar boxed movies as people can understand a near full screen of those aspect ratios or understand their 4:3 content is smaller than their old widescreen HDTV, and undertstand they get pillarbox or have to expand the image.
I also think that most people find it less disturbing that epic type 2:35 movies still have some letterbars on their wider HDTVs as they are still bigger than their old analog 4:3 TVs. The fact that in most cases now for HD DVD or Blu-ray they get OAR anyway will just lead some to uninformally bitch, but deal with it anyway.
People liked Fullscreen movies when they have smaller 4:3 TV's.
The real problem most consumers had with letterboxing on their DVDs was that the black bars too up not only took much space on their old smaller analog 4:3 TVs but that the resulting wide image was just to small on anything than a 27: TV, where that was just acceptable. A 2:35 image on a 4:3 TV is almost half black bars, that just sucks wind on a 20 inch TV.
But HD DVDs and Blu-ray discs are intended for larger sized 16:9 widescreen HDTVs. Its just less of an issue for most people. People may still be somewhat confused and may complain, but at least they don't have to bothers witching to anamorphic or stretch mode on their DVD player anymore.
On a 32" 16:9 LCD HDTV or anything larger a 1:85/1:78/2:35 image is much bigger, the black bars are much smaller and its more an irritant than a deal breaker.
."A lot of good arguments are spoiled by some fool who knows what he is talking about." - Miguel de Unamuno
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