Originally Posted by noside
You hear more content? Now that's surprising. Most HD1 and HD2 stuff I hear is just a rehash of programming you can get on existing radio. The quality issue is a non-issue. I bet I can play a regular analog FM signal side by side with a digital one and you couldn't tell the difference.
One cannot apply local experiences globally. I would invite anyone to come here to Detroit and try the same experiments. The variety of HD subchannel programming is quite diverse. The audio quality is noticeably better. For the lone AM music station in the market, it's astounding. We're spending the bucks to program a LIVE niche talk format on our HD3 sub. Broadcasters are interested.
Now, to your point: It's a Catch 22. Don't want to invest in the programming if there are no radios. No need to build radios if there isn't any interesting programming. However, we're seeing carmakers include HD Radio in current and future models. The radio that comes with the Mercedes is fantastic. No dropouts, incredible AM sound and very user friendly. Personally, I would like to see some FCC mandate to include HD tuning with future radios much as was done with ATSC in televisions.
Eventually, someone will hit on the programming that drives radio demand and the whole thing could start to play out just like in the FM days. And when a broadcaster in Market B sees his contemporary in Market A making money, he'll follow suit. It's the way radio has worked for generations. TV, too, for that matter.
However, there's still a chance that won't happen and HD Radio will disappear. I lived through the AM Stereo debacle, so I know that it's eventually up to the public to decide.
As for AM Stereo, if I may, its failure was that it was decades too late in coming along. It was a reaction to FM designed to make AM music formats still viable long after the horse had already fled the barn.
HD Radio is a reaction to satellite and could suffer the same fate except for a couple of glimmers: Satellite growth is stagnant because people generally don't like to pay for radio. And the horse hasn't left the barn in the least. FM radio useage for mucic is still going strong. Internet radio remains a threat to that if it ever becomes free and as easy to use in a mobile environment. Of course, radio companies are already covering that base, too.
PS: Trolling posts have been removed. As I have said in other threads, this forum is for the support and intelligent discussion of all things HD Radio. It's not a place where new posters can come in just to post "hd sux" or "u r stupid." Those members will be warned and, if they continue the schoolyard antics, removed immediately.