Disclaimer: I work for the company. But y'all knew that.
Starting this week..
WXYT-FM HD1 continues to be The Ticket, naturally. Sports talk along with Tigers, Pistons, Red Wings and Lions.
WXYT-FM HD2 24/7 news. (Generally, a simulcast of WWJ-AM (Newsradio 950) though when WWJ-AM goes to Michigan Football, the 24/7 news broadcast continues here, uninterrupted).
WXYT-FM HD3 Conservative Talk radio. Glenn Beck and the like. (Generally, a simulcast of WXYT-AM. However, THIS subchannel goes to Michigan Football when there's a game on WWJ-AM).
The idea is to make sure Michigan Football is available on FM and to make sure WWJ's 24/7 news is on FM and still available when the AM's carrying something else.
Walking the fine line between jaw-dropping and a plain ol' yawn.