Originally Posted by billmich
correct, and their top of the hour FM-HD2 ID is laughably fast and muffled as if they are embarrassed by it
Embarrassed? They wouldn't have put WJR back on an FM subchannel were that the case. More likely, it's so the ID doesn't step on something. It's most likely fired by a timer, so there's no guarantee what it's on top of. Over and quick is the best thing to do. Same at WWJ, where the WXYT-HD2 legal ID is timed so it lands between the actual ID and the CBS news sounder. Hard to set since, by nature of the digital audio chain, WWJ and WXYT-HD2 are not in sync. I've heard it step on the end of a tease, over the WWJ-ID and, when the talent decides to do a top-of-the-hour time check, it buries that.
WXYT-HD3 can be even funnier during live events as - out of nowhere - the ID will play since it it's set for the top of the hour. Might have fixed that by now.
That's not to say some IDs aren't out of embarrassment. Hundreds of FM stations have monikers that don't match their call letters. K95FM in Tulsa - a country station - still has it's 40-year-old easy listening call letters. The word "queen" doesn't fit the format, so "KWEN, Tulsa" gets said very quickly near the top of the hour.
And you have stations not licensed to the cities they target. In some cases, they like to bury that. When I worked in Pittsburgh, listeners thought we had a frog croaking between "WRRK" and "Pittsburgh." Is was a very quick and subdued "Braddock," which was the city of license.
One station I worked for had one stereo cart machine set up downstream from the audio chain so one ID played on one station from the left track while the other ID played on the other one.
And another company I worked for bought a second station in a city not terribly far away. Too cheap to buy new jingles, they had the fastest-speaking guy on staff cram the new station's ID over the jingle. Thing is, it wasn't legal.
sung:Kay Tee Oh Double-Youuuuu
sung: Sand Spriiiinnnnggggsssss
There was a legend that this station once used the rail line that ran between the studio and transmitter as a backup program line path when the main STL failed. The engineer who told me the story said it sounded better over the rails. No idea if that was true or not.