While I agree with Carnivore that the Silver Ribbon SHOULD provide about the same gain as rabbit ears (and it's indistinguishable with analog fm), in reality, it pulls in quite a few more stations. I didn't believe it myself, until I repeated the test. And then repeated it again. Every time I reverted to rabbit ears, some stations "went away"...or at least their HD signals did. I am at a loss to explain why it performs better (more surface area maybe? The elements are VERY wide) It just does. I've yet to find someone who has made an actual comparison and disputes my findings. I'd actually like to be proven wrong, because I HATE it when things that science tell us SHOULD perform exactly the same DON'T!