Getting the injection molds made and getting the waveguides is very expensive. So back then when we decided to try and get the SEOS-12 made up in plastic, I set up a pre-order to help cover costs. People paid the $28 in advance and that money went towards paying for the first 1000 waveguides. I can't really recall exactly how many were ordered. It might have been closer to 400, I'm not sure. But either way, it really helped out.
Once they arrived, people contacted me so we could figure shipping costs, my lady friend had saved cardboard boxes from her work, so that was free, and I packaged them up, and out they went.
Back then it would have been nearly impossible to do that by myself. But everyone helped out. I promised to beg speaker designers to make up designs using the waveguides before they even arrived. One very smart guy was following the thread and contacted about getting the DNA-360's that he had been working with, everything then snow balled to where we are now.
To be 100% honest, I'm actually disappointed in myself for not getting all of this done faster. Packaging kills my spare time to focus on more neat stuff, or make up prototype boxes. I have 3 designers willing to do some higher end stuff and it's difficult to get things to them due to costs and my spare time. I've got gobs of ideas though....they'll be the first to say I'm nuts.
As I mentioned before, if it was up to me, this would all just be the beginning of neat things.