I experienced D-box and Atmos for the first time today. Went and saw Tarzan in 3D.
Maybe it was just the crappy speakers, but I couldn't hear much Atmos effects in Tarzan.
The leaf demo at the start was cool, but that's about it...
They had 18 ceiling speakers and about another 18 surround speakers, in addition to whatever was hiding behind the walls and screen.
Having heard the Leaf demo many times at home in 7.1, I can know understand what Atmos offers.
I must say the AVX seats are about 4 times more comfortable than the D-box red seats.
I really enjoyed the concept of D-box, especially when the
, my god the seat almost ripped me in half (SWEET!!!), D-box really made this movie about 10x better, but the seats were horribly uncomfortable! (About as bad as the classic theater seats.)
D-box really needs to work on their seat comfortability, I don't think I'd go for D-box a 2nd time, just because of that.
I looked it up and you can get D-box at home for $7000 for 1 seat and $11k for 2. So not very practical...
The power recline seats I have at home are still a million times more comfortable than even AVX seats.
Add some buttkickers and you have a good amount of the premium theater experience, for almost no money at all. (Sure the chair won't move, but it will vibrate at least.)
I think Atmos would be more noticeable at home, where the distance to the speaker is smaller and the THD is lower, and the general noisefloor/dynamic range is greater.
If I had to pick I'd choose in this order:
1) ultra comfortable power-recline seats (extremely important)
2) buttkickers (value-add)
3) atmos (value-add)
At least I now know where to concentrate most of my money firstly.