I'm no business expert, but wouldn't it be better to start the sale of the units high to recoup design costs, and then drop the price over time if demand remains constant and supply can keep up with even higher demand at the lower prices in bulk... but never selling at a loss?
Having huge design and import costs and then starting with a opening firesale at-cost seems backwards to me, and then sticking it to them when the word is "everyone likes the thing" to recoup all the losses that were self-inflicted; which actually then backfires when the customer sees the jump in price relative to the market liking the thing and sales go down the drain. Only established business can afford to act like that and survive.
Customers aren't your friend, they love it when businesses sell things at cost; the zombies will eat you alive, because it's profitable to THEM.
Businesses have to remain profitable to THEMSELVES remain open, so by-design you have to stick it to the customer, at least a little bit...
that is the cost the customers pays for not being able to build a 24inch subwoofer driver or a 16 core Intel processor themselves;
you are exchanging money for talent and abilities or laziness and stupidity... whichever of the 4 comes first. LOL
They don't teach the nature of consumerism, money management and business management in grade school, this is by-design...
if everyone knew how the game works, the consumeristic society system would completely collapse.
Just like if everyone built only DIY subs, no OEM sub making businesses would exist, the customer would be too talented and smart.
Never forget: only the difference between a feral adult and the joe-normal zombie population, is the difference is their schooling;
Or contrasted to that of a monkey vs your boss, whichever example you prefer most... you know most of them they really aren't much smarter than apes! LOL