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Interesting - Thanks, WarrenP, for the link.
My quick read indicates that a "non-theatrical" release is a public exhibition through some organization (such as a community club, hospital, apartment complex, etc.). It doesn't say private use is prohibited, necessarily, but it certainly appears that the showing would have to be tied to some kind of public exhibition through a civic group of some sort. They indicate people use them for fundraisers.
And a non-theatrical release tends to still occur months after the new release, and not that far in front of the home release.
But if a public exhibition is required, then you would have to get a public exhibition license as well. It is unclear whether they also obtain the licenses for you.
There is also no indication of price, either.
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