Mike, you are asking the right question. I was first concerned in the low light about sharpness and noise, and I do not see much difference there. So, now color. The yellows in both shots are brighter in the GW77 frames compared with those of the 760. The overall look of the GW77 is slightly brighter, pehaps the 760 was slightly underexposed (both were on auto). The yellows are the clue - you have probably seen BestBuy yellow tags (they are all over the store), which do you think is reproducing that color best? The skin color (leg) of the guy in shorts appearing in the GW77 wide shot appears natural. I have been very happy with the color balance of the GW77.