Actually, Amazon does not have them cheaper after shipping/handling. I looked elsewhere as well (Buy.com, Pricegrabber.com, JR.com, Abesofmain.com, etc). I have done the wholesale route before and it was pleasant overall, but I did have to replace a projector and it was a pain only for the wait/time it took to ship it back and get a replacement. I did alot of looking online before I even thought of approaching Best Buy....plus, I prefer brick and mortar stores on big purchases like this in case something needs returned.
Regarding the hit, they may or may not have taken one, but I think that's how I got the price that I did, selling cables that get marked up 2000% seem to allow wiggle room in purchases. It's a pretty common practice.
Anyways, I don't want to get this thread off topic, I think people are more interested in my opinions of the 750 series....and like I said, I think the bezel issues was a terrible design flaw.