Originally Posted by Tayja
How can you say TOC IS A WIN and these 3 pages prove it?
These pages are proof because:
- We're talking about the product instead of not talking about it.
- Opinion is divided. "Love/Hate" is often an intended goal of some product launches (Ok, I'll admit - the discussion here is more along the lines of "Like/Agitated" not "Love/Hate")
Were this a mockery thread - yeah, that would be bad press, but a product that draws division and discussion amontgst "opinion leaders" is always a good result.
A similar thing happened back in 2002 when BMW started rolling out a new generation of vehicles featuring extroverted, "forward" styling that polarized opinion. Enthusiasts were enraged, and BMW lost some short-term sales, but in the process they captured the attention of the press, stimulated debate and kept the brand on everybody's lips. In the end, the tatic paid off, and BMW was able to change perceptions about its old image as a staid, conservative yuppie brand.
I'm not saying that Samsung is doing anything nearly as ambitious as what BMW and other automotive brands started some years ago - but their aim is the same: To gain industrial design credibility and cache so that they can avoid exposure to commodification of their products.
I'm somewhat indifferent to the Samsung brand and could have just have easily bought a Sharp, Sony or Toshiba if the hardware and price was right. I'm just commenting from a marketing and product development point-of-view, and I'm midly impressed that Samsung has stuck their foot in this direction.