I'm getting Oct 08 also. It's great that the LED LCD story doesn't end this year with XBR8 and there's still XS to look forward to later on. BUT, regardless of the specs Sharp is giving, it seems quite obvious this is not the stunning display that was shown at last year's IFA. Just compare the pictures and videos of the two. The prototype had almost OLED-like contrast from any angle while you can barely see what's on the XS' screen in the pictures taken from the side. XS looks like a regular LCD on every picture. Perhaps Sharp wants to dole out whatever improvements they've made in stages and it will be several years before they bring to market all of the prototype tech. Recall that the prototype was scheduled for release sometime in 2010.