Official Sony XBR8 Series Owner's Thread - Page 22 - AVS Forum | Home Theater Discussions And Reviews
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post #631 of 5579 Old 12-04-2008, 09:14 PM
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XBR9 & XBR10???? What the hell is Sony doing now??? I am sure nothing has been officially announced, but I wonder, if these are real, what tech will be behind them. Will they use the Tri-Luminous Tech or just more advanced standard LCD tech?

Well...I have been saving for the Xbr8 and never fully commited to it at the moment...I figured I have 2 more months or so of saving and hopefully things will be more clear then.

If what the poster above says is true, I find it odd that Sony's Flagship Set the XBR8 is being dicontinued.

-Hawkmoon
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post #632 of 5579 Old 12-04-2008, 09:48 PM
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Well, I want a pony. Guess I'll just wait for the XBR15. I heard a rumor they'll be out in the future and will be 3D
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post #633 of 5579 Old 12-04-2008, 09:48 PM
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Quote:
Originally Posted by simplemath View Post

Lately it seems there is an average of one or two new kuro elite owner per day on the avs. So people want to buy, just not pay 7k for the Sony. Sony has inadvertantly increased Pioneers kuro sales by forcing locked on XBR8 owners to shop, and once they see the elite in the right environment it is game over. I bet in americas kuro is outselling xbr8 10 to 1. This was not the case until it became ovious that the sony was going to be 2k overpriced.

It may well be. It's a shame that Pioneer really hasn't gotten the sales their screens have deserved until the very year they axed much of their plasma division.

Still, as I said, Sony is a global company and the success of the XBR8 doesn't rise or fall on how well it sells in America alone. Certainly, the US is a big slice of the pie, but if sales in Japan, Germany, Australia, etc are solid then that can be compensated for. And while I do think the XBR8 is too a point overly expensive, I think much of the criticism here and from American consumers is the proverbial baby with the bathwater, as it is SURE that is the problem, not so much Sony's lineup.

Based on what I know of the XBR8's margins here, my extrapolation would be that a skilled haggler over there could get the price down to about US$4.4k if one wanted to play hardball. Agreed, that's hardly cheap, but it certainly worthy of realistic consideration against comparably priced Kuros.

Quote:
Originally Posted by zoro View Post

amen! I am sitting on the fence too! People want bigger flat screens and cheaper too! Btw did any one see VIZIO 55 inch 120HZ under 3K yet?

If you're a good negotiator then you can get a 65" Sharp for close to that, although it may well be that the Visio looks better.
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post #634 of 5579 Old 12-04-2008, 11:00 PM
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Quote:
Originally Posted by Carled View Post

It may well be. It's a shame that Pioneer really hasn't gotten the sales their screens have deserved until the very year they axed much of their plasma division.

Still, as I said, Sony is a global company and the success of the XBR8 doesn't rise or fall on how well it sells in America alone. Certainly, the US is a big slice of the pie, but if sales in Japan, Germany, Australia, etc are solid then that can be compensated for. And while I do think the XBR8 is too a point overly expensive, I think much of the criticism here and from American consumers is the proverbial baby with the bathwater, as it is SURE that is the problem, not so much Sony's lineup.

Based on what I know of the XBR8's margins here, my extrapolation would be that a skilled haggler over there could get the price down to about US$4.4k if one wanted to play hardball. Agreed, that's hardly cheap, but it certainly worthy of realistic consideration against comparably priced Kuros.


If you're a good negotiator then you can get a 65" Sharp for close to that, although it may well be that the Visio looks better.

I do not like the way SHARP looks! 65 size is awesome!
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post #635 of 5579 Old 12-05-2008, 12:22 AM
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im just saying. the xbr4 was set at a rediculous price when it came out. same as the xbr8. prices fall. breaking the LED line now would not be a smart move. and i will ask him dont worry.

also, the future is 3d. its coming before you know it. lots of news lately about it
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post #636 of 5579 Old 12-05-2008, 01:58 AM
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Originally Posted by divashenko View Post

also, the future is 3d. its coming before you know it. lots of news lately about it

They keep talking bout it, but they keep forgetting to actually give us content.

Call me a heretic, but I find it hard to get excited about a TV having 3D capability when there is nothing out there in 3D worth watching on it.
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post #637 of 5579 Old 12-05-2008, 05:28 AM
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Still, as I said, Sony is a global company and the success of the XBR8 doesn't rise or fall on how well it sells in America alone. Certainly, the US is a big slice of the pie, but if sales in Japan, Germany, Australia, etc are solid then that can be compensated for.

You forget SAMSUNG. In Europe we not only have the A956, also the A786 and it´s so much cheaper than the Sony. LE40A786 for 1200 EUR, the LE46A786 for 1500 EUR, LE46A956 2000 EUR, LE55A956 3000 EUR, Sony KDL-46X4500 3000 EUR, KDL55X4500 4200 EUR. Picture quality is very close between these sets!
I don´t believe that Sony has great success in Europe with the X4500. The most Sony buyers here prefer the Z4500 with 200Hz. It´s cheaper and MF is better. In Sony EU marketing the Z4500 with 200Hz (James Bond advertisement in TV and magazines) seems to be a more important topic than the X4500 with LED backlight. It´s too expensive for the mainstream market.

Samsung is rumored to expand their LED-LCD business in spring 09 (B6/7-Series) and so it makes sense, that Sony is also coming soon with new and cheaper LED backlight LCDs.

http://www.avsforum.com/avs-vb/showthread.php?t=1080775
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post #638 of 5579 Old 12-05-2008, 06:18 AM
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AND Pioneer will be introducing LCD's in the US in 2009. Who knows what another premium LCD competitor will do to the market.
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post #639 of 5579 Old 12-05-2008, 08:01 AM
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www.sonystyle.com now shows the two xbr8 models with $500 and $300 reductions.

55xbr8 55" from 6999.99 to 6499.99 $500 reduction usd
46xbr8 46" from 4999.99 to 4699.99 $300 reduction usd

unfortunately the msrp Original Price has not been reduced as on many other models recently.

the 55xbr8 reduction is -7.1%
the 46xbr8 reduction is -6.0%

WOOHOO ! not

unfortunately, the msrp Original Price has not been reduced as it has on many other models recently.

iirc this kind of price reduction was mentioned here a while ago as predicted for the middle of december, and while it is earlier, i'd hoped it would be more. 7% is, well, weak, to say the least, and perhaps only for the preholiday sales season. there is no indication that the price-fixing has ended.

http://www.sonystyle.com/webapp/wcs/...52921665532058

http://www.sonystyle.com/webapp/wcs/...52921665532062

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post #640 of 5579 Old 12-05-2008, 08:40 AM
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Quote:
Originally Posted by Carled View Post

Call me a heretic, but I find it hard to get excited about a TV having 3D capability when there is nothing out there in 3D worth watching on it.

Chicken or the egg. When I purchased my first HDTV there were only a handful of HD programs being broadcast by the networks.
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post #641 of 5579 Old 12-05-2008, 08:45 AM
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Quote:
Originally Posted by TVbc View Post

www.sonystyle.com now shows the two xbr8 models with $500 and $300 reductions.

55xbr8 55" from 6999.99 to 6499.99 $500 reduction usd
46xbr8 46" from 4999.99 to 4699.99 $300 reduction usd

unfortunately the msrp Original Price has not been reduced as on many other models recently.

the 55xbr8 reduction is -7.1%
the 46xbr8 reduction is -6.0%

WOOHOO ! not

unfortunately, the msrp Original Price has not been reduced as it has on many other models recently.

iirc this kind of price reduction was mentioned here a while ago as predicted for the middle of december, and while it is earlier, i'd hoped it would be more. 7% is, well, weak, to say the least, and perhaps only for the preholiday sales season. there is no indication that the price-fixing has ended.

http://www.sonystyle.com/webapp/wcs/...52921665532058

http://www.sonystyle.com/webapp/wcs/...52921665532062

TVbc


wait till around christmas time, they will drop it some more. The tv is way to overpriced now, not worth the premium. Probably why it might be discontinued as someone had mentioned above. Not good sony, not good. No wonder why your company is having problems.
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post #642 of 5579 Old 12-05-2008, 09:20 AM
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Quote:
Originally Posted by Hawkmoon View Post

XBR9 & XBR10???? What the hell is Sony doing now??? I am sure nothing has been officially announced, but I wonder, if these are real, what tech will be behind them. Will they use the Tri-Luminous Tech or just more advanced standard LCD tech?

Well...I have been saving for the Xbr8 and never fully commited to it at the moment...I figured I have 2 more months or so of saving and hopefully things will be more clear then.

If what the poster above says is true, I find it odd that Sony's Flagship Set the XBR8 is being dicontinued.

This is funny: this is the first post I opened in this thread and it immeidately made me think of a similar post in the XBR4 thread from about the same time last year. I had bought my XBR4 at the end of August/beginning of September and by the end of November beginning of December someone posted that the XBR4 was already being discontinued. I was dismayed to say the least, but then saw it was either someone's confusion or BS.

The same rumors get passed along every (model) year, don't get discouraged, and deal with the inescapable fact that there is always going to be a new(er) product that comes along, if you wait for next year's, you may be tempted to wait for the following year's as well. Pick the set that you like, for the price you want to pay and just do it. Just my 2 cents...
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post #643 of 5579 Old 12-05-2008, 09:56 AM
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Quote:
Originally Posted by TVbc View Post

www.sonystyle.com now shows the two xbr8 models with $500 and $300 reductions.

55xbr8 55" from 6999.99 to 6499.99 $500 reduction usd
46xbr8 46" from 4999.99 to 4699.99 $300 reduction usd

unfortunately the msrp Original Price has not been reduced as on many other models recently.

the 55xbr8 reduction is -7.1%
the 46xbr8 reduction is -6.0%

WOOHOO ! not

unfortunately, the msrp Original Price has not been reduced as it has on many other models recently.

iirc this kind of price reduction was mentioned here a while ago as predicted for the middle of december, and while it is earlier, i'd hoped it would be more. 7% is, well, weak, to say the least, and perhaps only for the preholiday sales season. there is no indication that the price-fixing has ended.

http://www.sonystyle.com/webapp/wcs/...52921665532058

http://www.sonystyle.com/webapp/wcs/...52921665532062

TVbc

That is funny. Does Sony really believes that if people didn't buy at $6999, they will buy at $6499?? Like we'll think "oh yes that's so much better". Whoever would spend $6.5K will also easily spend $7K. This reduction is a joke. But it has started, and we'll see more...

If the XBR8 is discountinued, the reason probably is that it has been total flop - in term of sales. And for that Sony has only themselves to blame.

I'm still looking to buy my next TV, but I'm sure not buying at this price. Let's see what January will bring.
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post #644 of 5579 Old 12-05-2008, 10:10 AM
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All I will say that is that if retailers wanted to, they could reduce the price of the Sonys MSRP up to 40% and still make a very nice profit.

I'll let you guys do the math/figure what I'm hinting to.
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post #645 of 5579 Old 12-05-2008, 10:18 AM
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Does that mean Sony Style is violating SURE, or is that reduction also being allowed to all Sony's other distributers?
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post #646 of 5579 Old 12-05-2008, 10:25 AM
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Quote:
Originally Posted by l.i. bruce fan View Post

This is funny: this is the first post I opened in this thread and it immeidately made me think of a similar post in the XBR4 thread from about the same time last year. I had bought my XBR4 at the end of August/beginning of September and by the end of November beginning of December someone posted that the XBR4 was already being discontinued. I was dismayed to say the least, but then saw it was either someone's confusion or BS.

The same rumors get passed along every (model) year, don't get discouraged, and deal with the inescapable fact that there is always going to be a new(er) product that comes along, if you wait for next year's, you may be tempted to wait for the following year's as well. Pick the set that you like, for the price you want to pay and just do it. Just my 2 cents...

The xbr4 was discontinued though. We knew in December, and it happened in June. So the xbr8 should be a gonner for August. Doesn't mean that the new xbr10 won't be led though, with 240hz.
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post #647 of 5579 Old 12-05-2008, 12:28 PM
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Quote:
Originally Posted by Carled View Post

Does that mean Sony Style is violating SURE, or is that reduction also being allowed to all Sony's other distributers?

no. anything at sonystyle is authorized, obviously. for usual models, when sonystyle lowers the price that signals that sets will be availbable shortly at even greater discounts at regular retail bigboxstores and online.

in this case in the u.s., the discounted sonystyle price will be the new officially allowed price for all retailers. amazon shows that same minimally lowered price now


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post #648 of 5579 Old 12-05-2008, 12:31 PM
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Quote:
Originally Posted by Fanaticalism View Post

All I will say that is that if retailers wanted to, they could reduce the price of the Sonys MSRP up to 40% and still make a very nice profit.

I'll let you guys do the math/figure what I'm hinting to.

i can do the math, but i have no idea what you are hinting at. care to be more direct?


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post #649 of 5579 Old 12-05-2008, 12:40 PM
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Quote:
Originally Posted by simplemath View Post

The xbr4 was discontinued though. We knew in December, and it happened in June. So the xbr8 should be a gonner for August. Doesn't mean that the new xbr10 won't be led though, with 240hz.

could be. i posted in the 2008 bravia thread about the new sony press release announcing the first worldwide marketing and advertising program for bravia tv -- promoting 240Hz.
http://news.sel.sony.com/en/press_ro...ase/38215.html

it's a major push and i suspect it points to sony migrating 240 throughout their lineup in 2009 because all that's available now (or about to be in january 2009 for the u.s.) is the 52xbr7 and the euro counterpart which is already available. they would not be doing this major effort for one model one size.

it would make sense that it could migrate up to the xbr8 as well, but i think the bulk of the lineup with more rational prices will get the 240Hz with ccfl, while the LED-LCD with or without 240Hz will remain at the top.


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post #650 of 5579 Old 12-06-2008, 12:14 AM
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saw my first 70inch xbr7 today in middletown rhode island at flint audio video to my dismay it was just down right awful!!! it was running a espn hd feed from a cox cable box and it was all blurry but for 70 inches for 18,000 what more could you ask for im sure it wasnt calibrated but there were to older people looking at the tv and i was listening to the salesman he said that they were the only one's in newengland that had 1 and someone had already bought 2 for there home thats just insane now dont get me wrong if you got that kinda cash more power to you and ive always owned sonys but you could put an xbr4 in every room in your house for that kinda money had an xbr5 but went with a pioneer 111 fd for a quarter the price with one awesome picture if you want i can proably get a couple pics just let me know
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post #651 of 5579 Old 12-06-2008, 01:05 PM
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Quote:
Originally Posted by TVbc View Post

i can do the math, but i have no idea what you are hinting at. care to be more direct?


TVbc

40% off! I'll take one!that is $3.9K based on 6.5K

Btw, I saw at magnolia 40 inch XBR7 vs 55 XBR8, man o man that 40 incher looked amazing to my eyes, it is either smaller size, 240hz or whatever, it was playing IRON MAN BR, and once switched same BR to XBR8 it was not the same.

40inch XBR7 did say on bottom that it was 120HZ on the magnolia tag?

While demo BR was doing diff between 60HZ and 240HZ. XBR8 had pinkish reddish overtones and was grainier with same source, but I must say a bit softer and easier on eyes. We did change picture setting to same temp of neutral/std..rest pretty close though. I cant wait to see xbr7 70 inch or 52 inch though.

Imho, ultimate is in 240HZ not in backlight humungo priced crap!
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post #652 of 5579 Old 12-06-2008, 02:50 PM
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The 240hz is only on the 52" XBR7 which I doubt anyone has seen yet. So for you to say the ulitmate is in 240hz and not in the backlight is more than likely a placebo effect from looking at the price.
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post #653 of 5579 Old 12-06-2008, 06:01 PM
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With respect to settings:

Perhaps because I'm used to my 40XBR1, I seem to be the only sole bothered by what I'll call the "plasma looking thur a clear window pane" sensaton on glossy or semi gloss/matte LCD screens (even when watching in a dark room).

In any event, I have found on my XBR8 that reducing the Picture (contrast) setting but raising the Backlight setting (e.g. BL 4, Picture 55 as opposed to CNET settings of BL 2, Picture 85) provides a very similar image while mitigating that sensation.

I'm quite content with the way DIE HARD 2 on Cinemax HD is looking as I type this.
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post #654 of 5579 Old 12-06-2008, 06:12 PM
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Quote:
Originally Posted by uni_panther View Post

The 240hz is only on the 52" XBR7 which I doubt anyone has seen yet. So for you to say the ulitmate is in 240hz and not in the backlight is more than likely a placebo effect from looking at the price.

not really! believe me xbr7 40 inch had more punchier picture than xbr8. Did sony do 40, 52 xbr7 because they skipped those for xbr8?

Design of 40 xbr7 looked nice too, while i heard 52 inch will look like bummer ugly xbr6 We will see once 52 inch xbr7 comes out how these sets stack against each other.
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post #655 of 5579 Old 12-06-2008, 06:16 PM
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Quote:
Originally Posted by ALMA View Post

You forget SAMSUNG. In Europe we not only have the A956, also the A786 and it´s so much cheaper than the Sony. LE40A786 for 1200 EUR, the LE46A786 for 1500 EUR, LE46A956 2000 EUR, LE55A956 3000 EUR, Sony KDL-46X4500 3000 EUR, KDL55X4500 4200 EUR. Picture quality is very close between these sets!
I don´t believe that Sony has great success in Europe with the X4500. The most Sony buyers here prefer the Z4500 with 200Hz. It´s cheaper and MF is better. In Sony EU marketing the Z4500 with 200Hz (James Bond advertisement in TV and magazines) seems to be a more important topic than the X4500 with LED backlight. It´s too expensive for the mainstream market.

Samsung is rumored to expand their LED-LCD business in spring 09 (B6/7-Series) and so it makes sense, that Sony is also coming soon with new and cheaper LED backlight LCDs.

http://www.avsforum.com/avs-vb/showthread.php?t=1080775

Amazon already sells the LED based Samsung 950 series.
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post #656 of 5579 Old 12-06-2008, 08:04 PM
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Quote:
Originally Posted by zoro View Post

40% off! I'll take one!that is $3.9K based on 6.5K

of course, but he is hinting at...what? that price is coming? (hard to believe). that price can be negotiated? where, etc.

Quote:


Btw, I saw at magnolia 40 inch XBR7 vs 55 XBR8, man o man that 40 incher looked amazing to my eyes, it is either smaller size, 240hz or whatever.....

....40inch XBR7 did say on bottom that it was 120HZ on the magnolia tag?

the 40 xbr7 is 120Hz, only the 52xbr7 is 240Hz, so far, but given the new worldwide marketing effort for bravia 240Hz, it's got to be coming in many more models, imo.

and they just lowered the fixedprice by $500 from 2699.99 to 2199.99.

it must be the bravia EX processor engine that you are seeing (the only set that has the EX this year.
Quote:
Originally Posted by www.sonystyle.com View Post

XBR7 Series features: Full HD 1080p, Motionflow™ 120Hz, BRAVIA Engine™ 2 EX, 10-bit display panel and processing, x.v.Color™ capability, Deep Color, DMex™ functionality, Live Color Creation™ technology, piano gloss black finish
(Screen size measured diagonally.) Return to Previous View

http://www.sonystyle.com/webapp/wcs/...52921665532057


Quote:


Imho, ultimate is in 240HZ not in backlight humungo priced crap!

we can hope that sony's decision to market so heavily is an indication that it is truly excellent. europe has them now iirc what chrisgeo has said, but were not getting much feedback here on them and they are not due until ~10jan2009.


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post #657 of 5579 Old 12-06-2008, 10:17 PM
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Don't know about you guys but i'm waiting for the XBR20 when it comes out.

Even though Sony slashed the prices on it's XBR8 line imo it's still expensive. Good thing i got mine for .....
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post #658 of 5579 Old 12-06-2008, 10:18 PM
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Quote:
Originally Posted by TVbc View Post

of course, but he is hinting at...what? that price is coming? (hard to believe). that price can be negotiated? where, etc.

the 40 xbr7 is 120Hz, only the 52xbr7 is 240Hz, so far, but given the new worldwide marketing effort for bravia 240Hz, it's got to be coming in many more models, imo.

and they just lowered the fixedprice by $500 from 2699.99 to 2199.99.

it must be the bravia EX processor engine that you are seeing (the only set that has the EX this year.

http://www.sonystyle.com/webapp/wcs/...52921665532057




we can hope that sony's decision to market so heavily is an indication that it is truly excellent. europe has them now iirc what chrisgeo has said, but were not getting much feedback here on them and they are not due until ~10jan2009.


TVbc

I would recommend seeing both XBR7 and XBR8 with 120hz side by side if you can and then post your views please.
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post #659 of 5579 Old 12-06-2008, 11:10 PM
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Quote:
Originally Posted by TVbc View Post

i can do the math, but i have no idea what you are hinting at. care to be more direct?


TVbc

That the high price tag has nothing to do with what your dollar is buying you in terms of value:quality. The markup on these panels is well over the norm.
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post #660 of 5579 Old 12-07-2008, 01:23 AM
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I am just hoping for another 55" model. I am looking for a set to replace my SXRD 60", so going to 52" is something I would rather not do. I am still eyeing and saving for the XBR8, but since I have some time till I have the funds availble, it gives me time to see what Sony is planning.

I just hope that some future models are 55" as well.

-Hawkmoon
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