I currently have a 4 yr old Samsung 50" DLP Model HLP5063. I'm looking to upgrade to an LCD and have decided between these two. Price for the Samsung is around $1800 and the Sony around $2300. I like the look of both the the picture quality looks close to me. I'll be using the DirecTV HD receiver and have the Panasonic BD35K for Blu Ray along with the 360 Elite. I'll probably be upgrading my Yamaha HTIB to the Onkyo 606 or 806. Any suggestions on why I should pick one over the other. The price difference will not be the determining factor.