Being pretty similar to the TV in this review (got the KDL-40L4000E recently due to a bargain offer in a local retail chain):
HDTVtest's KDL40V4000 review (cannot post the link yet
I decided to use their calibration settings as base for my experimentation with the device (I have three neat reference images I use as basic calibration helpers [one with grey rectangles and a black background, one with grey rectangles and a white background, and another one which helps me with colours and white to black transition [to avoid black crush and keep black... black...]).
(note: I have a PS3 connected through HDMI as my main DTV/Blu-Ray player/Gaming device/DVD player... 1:1 pixel mapping was the first thing I enabled
The only problem is that with the backlight value of 2 (and especially the power saving feature they enabled in their review) the whites are very very greyish, even what should be pure white appears greyish.
Currently the main difference I have with their settings, after having played around a bit with it, is that I have a backlight value of ~5-6.
I do not want blacks to lose their very low luminosity, but I do not want my whites to be incredibly subdued either (I tend to like saturated and "constrasty" images, but I did not change a thing as far as colours and colours' temperature are concerned... they seem to be ok [especially after the "Dark Knight" test
What would you advice me to do calibration wise?