The bottom line here for me is the motion handling issues that are being confirmed here over and over again.
I've see it countless times at BB (on xxLH40 sets only with TrueMotion 120hz set to Low and High) -- actually I don't see much difference with it off as well.
Raleigh29 thinks things look better with TrueMotion OFF.
Davidjschenk has witnessed it at the shootout.
The Great 2009 Shootout audience evaluation ranked it last for Moving Resolution
I'm also maintaining a holding pattern until more data is presented (lets go D-Nice with your final report). I'm not holding out for good news.
Also, here is how I see it:
TrueMotion 240hz OFF / Real Cinema OFF = 60hz for all sources
TrueMotion 240hz OFF / Real Cinema ON = 120hz for 24hz source (5:5 pull-down) / 60hz for 60hz sources (a 24hz source would be up-converted to 60hz via 3:2 pull-down).
TrueMotion 240hz ON = 240hz for all sources = 120hz (Frame Interpolation) plus 120hz Backlight strobe (dark frame insertion).