If you want a 'premium marque' 40-inch TV, you'll be getting a 60 Hz set, possibly from last year. Examples I've seen round your price (sometimes): Samsung LN40A550, LN40B530, Sony KDL-40S4100, 40V4100. You may want to look at other brands, eg LG. You'll certainly get more tech (features) for your money, though I couldn't vouch for picture quality. You'd have to spend closer to $1000 to get a 120 Hz Samsung or Sony.