I just caught this display at the local Brandsmart. Got to see it head-2-head with the LG55LH90 and the Pana G10/15 (later) and the new Samsung LEDs. All running the usual HDD blu-ray demo reel (cept the Samsungs). Eventually saw Wall-E on the Sharp.
Attractiveness-wise, the LG was the better set than the Sharp. The Sharp lacked that "bling" factor on the case, but that's something Sharp's notorious for to keep costs down. The Sharp's screen was shinier and hence prettier imo, but I'm partial to reflective screens (I believe they give deeper blacks).
Ease of use-wise, the LG was better simply due the the 1-button THX settings. But, I didnt get to fool with the menus all that much. The LG is also a "certified" (ijf or something) set whereas the Sharp is not. Supposedly in TV-land this is a good thing, but I'm too much of a newb to know why.
The Sharp had better off-axis viewing. I literally had to be at a ridiculously impractical angle to even notice a hint of loss. The LG's off-axis was great, but not as good as the Sharp.
Sharp's blacks were better, I believe due to the shinier screen. The image also had a bit more "pop" than the LG, but both were suitably stunning.
Framerate-wise the LG performed just a tad better than the Sharp, but it's almost impossible to notice and is probably an artifact of the smoother picture, probably due to the TrueMotion and 240hz. Nevertheless, the LGs drivers are a force to be reckoned with against any TV it seems.
Let's not forget the LG is also 3 inches larger screenwise. The case is also larger. Sharp did a better job maximizing space for sure (very slim borders), but like I said... the overall appearance isnt as nice as LGs unless you like the slim layout.
I'd say overall the Sharp had more "wow factor" which surprised the heck outta me given the LGs spec-sheet. But they're pretty close... Of course, the Sharp was $500 cheaper though. I'd say the LG had the more "natural" picture though.
Again, this is BMart - sets were probably not very well adjusted.
Anyways, I used the Panasonic Plasma G10/15 as kind of a baseline. I really like the featurelist of the G15, but when compared to the Sharp and LG the image-processing is just lightyears behind (odd given you'd think the Plasma would be faster). Where the Pana studdered, the others were perfectly smooth. Images had a somewhat nice film-quality at times, but werent as crisp. A more proper comparison would've been the V10, but I didnt have one to view. Still a nice set though... if properly configed.
I did also get to see the new highend Samsung LEDs playing Transformers. You can see the extra expense in the Samsung both in case and picture, but it's not enough to justify the amount compared to the Sharp imo. It has more bells 'n whistles than the LG/Sharp though and It'll drop your jaw playing Transformers.
I'd say if you can get the LG for $2000 go for it, but the Sharp wins out simply due to quality per cost as they're pretty much <$2000. The LGs are running >$2500 normally. You can get the new 46" Samsung for $2000 I believe, but you're sacking size to make the price reasonable. Worth it? mmmm... probably not, but close. The larger Samsungs are ridiculously priced though.
Anyways, just my 2 cents for a 1st post.