It's my first HDTV; admittedly, i'm a n00b. I'd always been fine cleaning my CRT (yes I know, a completely different ballgame) using this method. I knew off the bat not to use Windex to clean the screen itself and was careful not to let it touch that. The screen itself is pristine.
Reducing/Diminishing the scratches is better than leaving it as is. I think i'll try it. If and when I do, i'll take before and after pics, too. I found a local store (Tap Plastics) who carries that Novus kit, and is confident that it would remove the scuffs.
Also, that is one great thing about Fry's. They're very liberal with their return policies. Although I hate to be one of "those guys" who returns damaged goods that I KNOW will hit the shelves again. (I used to work there) But I can certainly live with myself even if I did go through with it
Moving forward though, Distilled water and microfiber cloth it is. Thanks for the tips guys! I'll post back with my results.