BRAVIA 2010 Line Up - Page 10 - AVS Forum
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post #271 of 2400 Old 01-26-2010, 10:17 AM
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I live in the EURO zone(holland),Sony is in west europe a bit more expensive
than the competition,Sony represents quality in west europe.

Sony will advise stores to sell sony productes above the sony advise price,
should stores sell cheaper they will lose their rights to sell sony products.
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post #272 of 2400 Old 01-26-2010, 11:21 AM
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Quote:
Originally Posted by 8mile13 View Post

I live in the EURO zone(holland),Sony is in west europe a bit more expensive
than the competition,Sony represents quality in west europe.

I can agree to that, though some people feel burned because of the rootkit desaster, problems with notebook batteries, failed standards like memstick etc. and and some very poor products.

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Sony will advise stores to sell sony productes above the sony advise price,
should stores sell cheaper they will lose their rights to sell sony products.

Frankly, I find that hard to believe.

In Germany Sony products are readily available online and they are often *much* cheaper (often 30+ %). This is needed badly, though, as the US$-price is often translated 1:1 to Euro (Asian companies often do this).

Also no price lock like in the USA - the European Union would kick Sonys butt if they tried that here.

bye
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post #273 of 2400 Old 01-26-2010, 12:01 PM
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If you sell sony-stuff too cheap they could stop doing business with you .
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post #274 of 2400 Old 01-27-2010, 03:54 AM
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Quote:
Originally Posted by zoro View Post

sony the king of high price mediocre big screens is in big dudu! especially what i saw in 3d monolith was nothing great abt tv, but just the software.

Please be justified in your opinions. XBR-8 PQ was recognized as the best among LCD and some still consider it best. Price is a different matter.

Monolith is interesting solution, function and style wise though TVs were not blockbusters. This leads us to the question if stuff shown at the CES is all which Sony has to offer this year. If this is all it means Sony is not anymore pretending to be the ruler of high end. If not, we have to see. But it is becoming crowded around the top so it is not easy to beat others.

Since companies are nowadays reading this forum, advice to Sony is: do not leave the top-end without fighting or you will go downhill. This is difficult but it can be done and here is how. Take the four color RGBY Sharp panel, size minimum 68" but 70+ 4K would be even better, glue monolithic glass design on top of it. Then put Quattro-luminous dense RGBY LED LD matrix backlight behind it. integrate 3D and drive it at 480 Hz. Make it thin, put Play Station with its Cell processor and Blue Ray 3D into the media box with wireless HDMI. Tune everything fine, price reasonably - and you will chase toshibas and vizios from the top .

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post #275 of 2400 Old 01-27-2010, 07:43 AM
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Originally Posted by irkuck View Post

Please be justified in your opinions. XBR-8 PQ was recognized as the best among LCD and some still consider it best. Price is a different matter.

Monolith is interesting solution, function and style wise though TVs were not blockbusters. This leads us to the question if stuff shown at the CES is all which Sony has to offer this year. If this is all it means Sony is not anymore pretending to be the ruler of high end. If not, we have to see. But it is becoming crowded around the top so it is not easy to beat others.

Since companies are nowadays reading this forum, advice to Sony is: do not leave the top-end without fighting or you will go downhill. This is difficult but it can be done and here is how. Take the four color RGBY Sharp panel, size minimum 68" but 70+ 4K would be even better, glue monolithic glass design on top of it. Then put Quattro-luminous dense RGBY LED LD matrix backlight behind it. integrate 3D and drive it at 480 Hz. Make it thin, put Play Station with its Cell processor and Blue Ray 3D into the media box with wireless HDMI. Tune everything fine, price reasonably - and you will chase toshibas and vizios from the top .

The 55inch CELL REGZA uses only white LEDs , normal panel (not UV2A, not RGBY) and its price in Japan is around 1 million yen. If SONY puts all the staff you mentioned into one set , I think it will cost around 2 million yen.

SONY's biggest problem - it just can not "price reasonably"

Sony is dead.
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post #276 of 2400 Old 01-27-2010, 12:08 PM
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Quote:
Originally Posted by Holy bear View Post

The 55inch CELL REGZA uses only white LEDs , normal panel (not UV2A, not RGBY) and its price in Japan is around 1 million yen. If SONY puts all the staff you mentioned into one set , I think it will cost around 2 million yen. SONY's biggest problem - it just can not "price reasonably"

It is a challenge but come on Sony, prove he is wrong . Reasonable price=$$$$.$$.

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post #277 of 2400 Old 01-27-2010, 12:14 PM
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Originally Posted by E55 KEV View Post

Finally! Sony makes a swivel stand. What took so long?

The V2500s had a swivel stand. Can't figure why they stopped making it. We used ours a lot the first week we had it and about once a year since.

If I knew for a certainty that a man was coming to my house with the conscious design of doing me good, I should run for my life.
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post #278 of 2400 Old 01-27-2010, 02:16 PM
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Looks like Sonystyle lowered prices for their new panels coming up next month. I am assuming B&M stores like Best Buy will launch with this updated pricing. I have suddenly got more interested in the EX/NX lines.
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post #279 of 2400 Old 01-27-2010, 03:02 PM
 
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Originally Posted by ptt660 View Post

Looks like Sonystyle lowered prices for their new panels coming up next month. I am assuming B&M stores like Best Buy will launch with this updated pricing. I have suddenly got more interested in the EX/NX lines.

Wow, they did lower the prices down by a few hundred.
The original price of the 60" NX800 was $4999 ?) to now $3499 MSRP.
and the 60"EX500 from $3299 to now $2499.99 MSRP.
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post #280 of 2400 Old 01-27-2010, 03:09 PM
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I'm beginning to worry about the quality (both picture and build) of the sets .

Sony is dead.
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post #281 of 2400 Old 01-27-2010, 03:18 PM
 
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Originally Posted by Holy bear View Post

I'm beginning to worry about the quality (both picture and build) of the sets .

Your all about the negativity aren't you, Holy Bear?
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post #282 of 2400 Old 01-27-2010, 04:23 PM
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Quote:
Originally Posted by Holy bear View Post

I'm beginning to worry about the quality (both picture and build) of the sets .

Why? Cause they lowered their prices? Well Holy Bear, you could just pay Sony the higher original listed prices to make you feel that you are getting "QUALITY". I'm sure Sony won't mind taking your money!
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post #283 of 2400 Old 01-27-2010, 05:04 PM
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Quote:
Originally Posted by Holy bear View Post

I'm beginning to worry about the quality (both picture and build) of the sets .

falling retail prices signal price competition, simple as that. Same reason you saw stupid pricing last year... vast improvements to manufacturing and tech didn't account for falling prices

If this trend continues retail margins will continue to shrink... quality shouldn't be a concern overall. It is simple economics.
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post #284 of 2400 Old 01-27-2010, 05:04 PM
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In the midst 2009 Sony should have presented X5500 at IFA Berlin,it didn't happen.
I can find no information on the internet,when will we see the successor of X4500?
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post #285 of 2400 Old 01-27-2010, 05:14 PM
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SONY have a very small profit margin when it comes to TV business (someone from SONY mentioned this in an investor/analyst meeting) and that's because the cost of manufacturing BRAVIAs are high.

I just don't believe that suddenly SONY finds a way to manufacture BRAVIAs with a much lower cost without lowering the quality.

Sony is dead.
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post #286 of 2400 Old 01-27-2010, 05:18 PM
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Originally Posted by 8mile13 View Post

In the midst 2009 Sony should have presented X5500 at IFA Berlin,it didn't happen.
I can find no information on the internet,when will we see the successor of X4500?

You may want to check the HX900 series. SONY says it will be available this summer.

Sony is dead.
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post #287 of 2400 Old 01-27-2010, 05:39 PM
 
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Originally Posted by Holy bear View Post

I just don't believe that suddenly SONY finds a way to manufacture BRAVIAs with a much lower cost without lowering the quality.

Sony has invested millions on the new Sakai plant in partnership with Sharp.
These new panels, especially the UV2A, are cheaper to produce because of it's structure. They have found ways to produce things at much lower costs...
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post #288 of 2400 Old 01-27-2010, 06:48 PM
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...These new panels, especially the UV2A, are cheaper to produce because of it's structure. ..

LED has simpler circuitry than CCFL, not needing high voltage. It is also simpler to strobe. Of course R&D and tooling costs delay the realization of the savings, but I think this lowers costs of the 2010 edge-lit sets at least.
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post #289 of 2400 Old 01-27-2010, 08:45 PM
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Well I have always been one of first to complain about Sony's pricing...I'm not going to look the gift horse in the mouth and just say I'm glad to see the price drops.
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post #290 of 2400 Old 01-27-2010, 11:23 PM
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I'm really loving these price adjustments! The 46" NX800 dropped in price by $500 at the Sony style website. This gives me the confidence to wait for the 2010 models to be released, probably even one of the higher tier options. I almost pulled the trigger on a 2009 XBR9 last month but that sweet monolithic design really caught my eye. Plus, having LED backlit or even edge lit (with the local dimming segments) would correct some of the clouding issues in the corners of XBR9s I always read about. These are still using the Bravia 3 engine so they should still have great PQ that I noticed from watching the 40" XBR9 in person.
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post #291 of 2400 Old 01-28-2010, 04:05 AM
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Quote:
Originally Posted by davegow View Post

LED has simpler circuitry than CCFL, not needing high voltage. It is also simpler to strobe. Of course R&D and tooling costs delay the realization of the savings, but I think this lowers costs of the 2010 edge-lit sets at least.

Not that fast. LEDs are more expensive and power supply is more complex. This is why CCFL will remain at low-end for quite a time. But economies of scale and green propaganda will be pushing LED more and more.

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post #292 of 2400 Old 01-28-2010, 04:09 AM
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Quote:
Originally Posted by Holy bear View Post

You may want to check the HX900 series. SONY says it will be available this summer.

X4500 was the cream among all sets avaialble. Not sure if HX is substituting it as it is far from the currently announced cream. In the summer if will be known if there is real cream coming from Sony.

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post #293 of 2400 Old 01-28-2010, 12:07 PM
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is the hx900 the new cream machine?

according to a Sony Press Event the topolgy of the Local dimming-system will only have hardly 44 areas, whereas the 55X4500 had 100..

fake or the holy truth?

http://66.196.80.202/babelfish/trans...vent-2010.html
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post #294 of 2400 Old 01-28-2010, 12:32 PM
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Originally Posted by deekey View Post

is the hx900 the new cream machine?

according to a Sony Press Event the topolgy of the Local dimming-system will only have hardly 44 areas, whereas the 52X4500 had 100..

fake or the holy truth?

http://66.196.80.202/babelfish/trans...vent-2010.html

HX is edge-led ld and 44 is much for this type of ld. Creamier in this respect is LX which has standard ld but no information about number of zones.

If Sony is still the old Sony-lioness there will come yet full display of power later this year .

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post #295 of 2400 Old 01-28-2010, 12:58 PM
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HX900 has direct led backlight with LD and HX800 has edge led backlight with LD. I think the "44 zones" is for the HX800 , not the HX900.

Sony is dead.
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post #296 of 2400 Old 01-28-2010, 01:02 PM
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the hx900 is a hybrid, consisting of white direct and Edge-LEDs. the lightguides are made to prevent hotspots.
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post #297 of 2400 Old 01-28-2010, 01:59 PM
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Originally Posted by deekey View Post

the hx900 is a hybrid, consisting of white direct and Edge-LEDs. the lightguides are made to prevent hotspots.

Source??
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post #298 of 2400 Old 01-28-2010, 02:05 PM
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Source??

http://www.youtube.com/watch?v=48OiPU80aLg&hd=1 at 1:50
But I think this video only explains what does "hybrid" mean.

Sony is dead.
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post #299 of 2400 Old 01-28-2010, 02:23 PM
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Thanks. I'm interested in the meat of the design.
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post #300 of 2400 Old 01-28-2010, 09:25 PM
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Quote:
Originally Posted by Holy bear View Post

SONY have a very small profit margin when it comes to TV business (someone from SONY mentioned this in an investor/analyst meeting) and that's because the cost of manufacturing BRAVIAs are high.

I just don't believe that suddenly SONY finds a way to manufacture BRAVIAs with a much lower cost without lowering the quality.

I disagree. Their profit margins are large. For example, the Sony 60EX700 is on the US site at $3000 (after price reduction).

The same TV was offered to me at Sony cost for $1350 CAD. That translates to about $1260 USD. If the math is right, Sony's MSRP is marked up $1,740. That's not a very small profit margin. I'd say that's a pretty decent profit margin.

While I worked at Best Buy (years ago) I remember Sony TV's having the largest mark up when we compared the retail price to the cost in our systems.
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