As much as i'm digging this 72, I was also impressed with Samsung's "upconversion" (for lack of a better term) of 2D movies into a psuedo 3D experience.
CNET said that while it didn't provide the 3D immersion factor as something built from the ground up for 3D would provide (like Avatar), they liked what they saw.
I find that kind of exciting, to be able to watch Raiders of the Lost Ark and Die Hard in "psuedo 3D" right out the box.
Obviously Samsung also uses Real3D for the Full On 3D immersion.
But at the end of the day, Vizio's 72 still steals my heart and wallet.
C'mon Vizio, add on the 2D to 3D conversion and finish off with Samsung, Sony and Panasonic once and for all........last nail in their technology coffin!