I've been checking this tv out in my local Yodobashi Camera store in Yokohama and I love how it looks.
I can get the 40" EX700 for about 103,000yen (about ($1,160), how does that compare with prices in the U.S. or Europe?
I had been trying to decide between this TV and the Viera G2 42", but having seen some pretty bad I.R. in the 2009 Viera V1 (I could actually read the product details and price for something which had been displayed on a shopping channel sometime earlier that day), it swung my choice towards the Bravia. (well, that and a nagging missus, lol) Both the 40" EX700 and the 42" Bravia G2 can be had for exactly the same price here in Yokohama.
Are there any proper reviews out yet?
I read one at the link posted earlier in this thread, but would never base my final purchase on one review, especially from a source I've never heard of before.
This TV looks real nice in the store, both in terms of design and picture quality.