The settings look like how a lousy retailer would set them: for maximum brightness, contrast and gain. That's not what you want. Get one of the video setup Blu-ray discs and it will help you adjust those settings. Bring the R, G, B gain, backlight and picture back down to the center setting and start from there. Give you eyes a chance to get used to the new settings. If you want to begin before you get a setup disc, put in a BD movie and concentrate on getting the flesh tones and the blacks right. And remember that a movie is not supposed to look like a soap opera - it's supposed to look like film: warm and deep with somewhat limited contrast. That will get you into the ballpark.